Meteorologist Jim Dale has offered Britons a simple solution to staying cool as temperatures soar.
London is set to hit peaks of 31C on Wednesday with much of south-east England basking in the mid-20s for the first half of the week.
Speaking on GB News, Dale said many can feel uncomfortable in the heat and offered a tip that brings results in just minutes.
“I have got to give you a little tip”, he said.
Jim Dale has offered Britons advice on how to stay cool in searing heat
PA / GB NEWS
“If you are feeling a little bit hot and bothered with the humidity going up in the next 48 hours, get yourself a little bowl of icy water.
“Put some ice in there, dip your fingers in there, and you will cool down quite markedly within about 2-3 minutes.
Britons will be basking in warmer temperatures
GETTY IMAGES“If you are feeling that way, that is a great way to remedy it. I learned that in the Royal Navy.”
The heightened temperatures marks a break from the rainy spring which saw 32 per cent more rainfall than the average in England and Wales according to the Met Office.
The cooler conditions has hampered businesses reliant on tourism or high street foot traffic.
The heatwave threshold is met when a location records at least three consecutive days with maximum temperatures exceeding a designated value, according to the Met Office.
Jim Dale joined Martin Daubney on GB News
GB NEWS
This is 25C for most of the UK, but rises to 28C in London and its surrounding area, where temperatures tend to be higher.
Emma McClarkin, chief executive of the British Beer and Pub Association, said sunshine and warm weather meant pubs “sell more beer”.
She added: “The last period of sustained warm sunnier weather way back in September last year saw average increased sales of almost 20% and this is crucial for both brewers and pubs after the more challenging winter months and recent wet weather.”
Jenni Matthews, head of marketing and insights at MRI Software, said independent retailers and high street businesses such as pubs and restaurants are particularly reliant on the increased footfall caused by warmer weather.
“With warmer weather, it’s normally the high streets that tend to benefit because they’re outdoor retail destinations and people want to make the most of the weather,” she said.
“And I think what’s so impactful about last week and what we’ve got coming up this week, is that we’ve also got the Euros, we have the Taylor Swift concert in London, and they both contributed to footfall massively within high streets last week.”