GB News Artificial Intelligence Policy

Last updated: 17th September 2024

Introduction

At GB News, we recognise the potential of artificial intelligence (AI) to enhance our news delivery and operations.

We are exploring AI applications in several areas including, for example:

  1. AI-Generated Sports Bulletins: We are introducing AI-generated sports news updates on our radio station, using virtual voice technology.
  2. Content Enhancement: We are investigating ways to use AI to reformat and enhance our existing content for wider appeal.
  3. Operational Efficiency: We are exploring AI tools to streamline our internal processes and improve productivity.

This policy outlines our approach to responsibly integrating AI technologies whilst upholding our commitment to quality journalism and audience trust.

Key Principles

Our use of AI must:
  1. Serve the interests of our viewers and listeners
  2. Enhance our original journalism and creativity
  3. Maintain transparency and accountability

Compliance and Editorial Standards

All AI applications at GB News must adhere to our Editorial Charter and core values of accuracy, impartiality, and fairness.

Human Editorial Control

All AI-generated editorial content will be overseen by GB News editors and only published/broadcast when fully approved by senior staff, in line with our Editorial Charter and other relevant policies.

Transparency

GB News is committed to transparency regarding our use of AI. We will inform our audience when AI is employed in our content or processes, explaining its use when relevant. To ensure clarity:

  1. All articles, reports, or content pieces that have been created with significant AI assistance will include a byline at the end stating "Assisted by AI" or a similar appropriate label.
  2. For broadcast content, where AI has been used in a substantial way, we will include a verbal or visual disclosure as appropriate to the medium.
  3. We will provide clear explanations of how AI has been used in our content when it's helpful for audience understanding.

Ongoing Development

As AI technology evolves, we will review and update this policy to ensure it reflects a responsible use of AI, in accordance with the GB News Editorial Charter.

Implementation

All GB News departments and team members are expected to adhere to this policy when considering or implementing AI solutions. For questions or clarifications, please contact our community team at community@gbnews.com