FORMER Dragons’ Den investor Piers Linney has said that increased use of AI in the music industry is “inevitable” but in the end there will be a premium on human-generated creativity.
He told GB News: “It's inevitable. You're seeing that in Chat GPT, you may have used it, the G stands for generative, generation, so this technology is very, very good at generating words, images, video even, and sounds.
“Our corporate Christmas card was basically a song, AI-created with Linux, and a jingle for every client individually.
“So, yes, there are issues about, provenance and where it comes from and making sure artists get paid, but also it means now that everybody can be creative.”
In a discussion with Ann Diamond and Ellie Costello, Piers, the co-founder of Implement AI, continued: “Maybe you have to watermark everything. Maybe that's a use case for NFTs finally, so you know that's the artist.
“But my personal view is, this is going to go full circle, and eventually, we're going to want to pay a premium for human generated creativity.”
Piers, an AI and Technology lead for growth consultants, Champions (UK) plc, said that the laws on copyright may have to be revised to re-draw the line between inspiration and plagiarism: “Copyright law wasn't it wasn't really created to in this age. It really struggles to handle the age of AI.
“You're seeing the various court cases in the US that are kind of being thrown out. And the argument is that we can see art and absorb it and then be inspired by it to create our own art.
“There's a public interest issue, that you don't want to block it, because the technology is game changing for humanity.
