EE starts final countdown on 'best ever' broadband price — you've only got 48-hours left to make a switch

EE Wi-Fi 7 Router pictured side-by-side with the wireless booster surrounded by alarm clocks

If you want to secure the "best ever price" on EE broadband in its ongoing Winter Sale, you'll need to act fast as the BT-owned brand's price cuts across its full-fibre broadband packages will end at 11.59pm on January 23

EE PRESS OFFICE | GETTY IMAGES | GBN
Aaron Brown

By Aaron Brown


Published: 21/01/2025

- 10:10

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How does the Winter Sale from EE compare to other full-fibre broadband deals in the UK?

Hurry — you've only got a few days left to secure EE's "best ever price".

The broadband brand will bring its Winter Sale to a close at 11.59pm on January 23, 2025 — with a countdown timer ticking down to the end of the discounts on its homepage at the moment.


EE's Full Fibre 300 Essentials bundle has fallen to its "best ever price" at £32.99. For that, you'll unlock unlimited downloads at speeds of 300Mbps — roughly 4x faster than the average household broadband in the UK. EE offers Wi-Fi 6 wireless technology with its included router and a guaranteed minimum download speed.

Outside of these deals, EE can charge as much as £56.99 for its Full Fibre 300 Essentials plan — so this is an impressive discount that matches its flagship Black Friday deal last year.

And it's not just the Full Fibre 300 Essentials that's been discounted in the latest round of savings.

Secure EE 'best ever price' on full-fibre broadband

EE will bring its Winter Sale to an end at 11.59pm on January 23, so there's not long left to lock-in its "best ever price" on full-fibre broadband. The standout deal is the Full Fibre 300 Essentials bundle, which offers 300Mbps download speeds for £32.99 a month. This bundles ships with a Wi-Fi 6 router, or you can pay an extra £10 to upgrade to the latest-generation Wi-Fi 7 router. EE broadband starts from £29.99 and tops-out at£74.99 for 1.6Gbps speeds with an Xbox Game Pass Ultimate subscription included

EE Full Fibre 300 Essentials
$56.99 $32.99

If you live in an area that's been upgraded to the latest fibre-optic from Openreach, you can take advantage of the discount to Full Fibre 150 Essentials, which now costs £29.99 a month. If you're looking for faster speeds, Full Fibre 500 Essentials is now £34.99 and Full Fibre Gigabit Essentials is now £44.99.

If you want the cutting-edge Wi-Fi 7 router from EE, which made its debut last year— and purportedly forced Vodafone to speed-up development of a similar device, you must upgrade to either EE's Busiest Home Bundle (£64.99)or its flagship Made For Gamers Bundle (£74.99).

Both of these full-fibre bundles unlock blisteringly fast 1.6Gbps download speeds — with a guaranteed minimum speed of 1.3Gbps.

If your EE broadband misses that speed, you can leave the contract with no penalty fees.

If you opt for a slower broadband package, like the Full Fibre 300 and Full Fibre 500 bundles, you can pay an additional £10 to switch to the EE Smart Hub Pro and benefit from the perks of this newer wireless technology.

Likewise, if you're currently within the minimum contract term of an existing broadband package, EE will pay up to £300 in early termination fees to your current supplier so you can switch immediately.

That's something you'll only be able to call upon with EE, so don't apply for any of the BT broadband deals if you're not outside of your existing contract, which is usually between 18- and 24-months, depending on the provider.

So, there's no doubt that anyone who wants the latest-and-greatest Wi-Fi technology should plump for EE.

ee Smart Wi-Fi Pro pictured with a blue wall behind it and books

EE's Smart Wi-Fi Pro (pictured) is designed to extend the Wi-Fi 7 network throughout your home with a mesh network. It also has additional ethernet ports, if you prefer a wired connection at your desk, or a gaming den in the attic, for example

EE PRESS OFFICE

What about the competition?

Several other broadband providers have launched sales at the same time as EE's Winter Sale — so there's no shortage of price cuts for those who want to switch before the latest round of annual price hikes.

For a limited time, GB News readers can save an extra £24 on the latest broadband price cuts from Sky. While it might be best known for its exclusive TV channels, Sky is one of the most popular broadband suppliers in the UK.

Sky Broadband Full Fibre 500 — with download speeds of 500Mbps — has been cut to £33 a month in the latest sale, but GB News readers can secure the same speeds from the Sky Store for £32 a month with our link.

GB News readers save an extra £24 on Sky Broadband

Sky has removed its upfront cost from all broadband packages in the latest sale. For a limited time, it's cut its eye-wateringly quick Full Fibre 500 package down to £33 a month — a mammoth saving on the £46 a month out-of-contract cost for the same speeds. But GB News readers can save an extra £1 every month by using our link to sign-up for the same broadband plan

Full Fibre 500
$33 $32

For comparison, TalkTalk is charging £35 a month for the same Full Fibre 500 speeds.

Since TalkTalk uses the same Openreach infrastructure as BT, EE, Plusnet and Sky Broadband, so if you're able to connect to full-fibre speeds with any of these brands, you'll be able to unlock the same package from TalkTalk.

Unlike most of the other providers in this article, TalkTalk doesn't build its own wireless routers, instead it relies on Amazon's eero pro 6 router with Wi-Fi 6 technology, which has an RRP of £189.99 when bought separately.

TalkTalk has cut the cost of its Full Fibre 150 speed to £28 a month. The broadband brand doesn't charge any upfront costs or delivery fees, so you'll only need to pay the new subscription.

TalkTalk gifts £189.99 Eero Pro 6 router from Amazon to all full-fibre users

Since TalkTalk doesn't build its own Wi-Fi routers, the company has teamed-up with Eero — an Amazon-owned company that's won dozens of awards for its wireless routers — to offer these gadgets to anyone who signs-up for its full-fibre broadband. There's no set-up fee or delivery cost either. You'll also enjoy some premium features that Eero usually onlyoffers as part of its monthly subscription when you buy one of these gadgets standalone from Amazon UK

TalkTalk Full Fibre 150
$189.99 $0

Plusnet is one of the most affordable broadband suppliers, with its Full Fibre 145 package — with roughly the same 145Mbps download speeds as TalkTalk's Full Fibre 150 and EE's Full Fibre 150 Essentials — available for just £25.99 a month. Plusnet has also ditched the £20 upfront fee too.

Plusnet will bring its January Sale to an end at 11.59pm on January 23, so you'll need to move fast if you want to lock-in these price cuts. The broadband supplier includes Plusnet SafeGuard, which lets you control the content your kids can see online. You'll also enjoy Plusnet Protect, which is powered by Norton antivirus to secures your devices from online threats and malware.

Plusnet waives £20 set-up fee, charges £25.99 for Full Fibre 145

Plusnet has waived its £20 set-up fee across all broadband packages — one of the savings available in its latest broadband sale. The internet supplier also bundles 24-month access to Plusnet Protect virus and malware protection, which is powered by Norton. Act before 11.59pm on January 23 to secure the Full Fibre 145 package for just £25.99 a month — one of the more affordable packages out there

Full Fibre 145
$20 $0
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