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Dyson has taken the wraps off two striking new colours for its popular haircare range, including the Airwrap multi-styer, recently-refreshed Supersonic Nural hair dryer, and Airstrait air-powered straighteners.
The new colourways are limited edition — so you'll need to be quick to secure one. In fact, a quick search on the Dyson website reveals some of these new models are already sold-out.
The new finishes are dubbed Jasper Plum and Red Velvet & Gold. Both have launched to coincide with the Valentine's Day sales rush.
Shop new limited edition colours direct from Dyson before they sell-out
Dyson has launched two new colour finishes across its bestselling haircare lineup — Jasper Plum and Red Velvet & Gold. Both of these colourways are exclusive to Dyson Stores on the UK high street and online. These limited edition finishes won't be around for long, so you'll need to add either a Dyson Airwrap multi-styer, Supersonic Nural hair dryer, or Airstrait straighteners to your shopping basket quick or miss out!
Japser Plum, Red Velvet
Dyson says these new colourways have been designed to celebrate "love, individuality, and the small yet powerful moments of self-care".
The new options mark a significant departure from the British brand's existing colour options, which include Ceramic Pop, Strawberry Bronze, and Blush Pink.
Dyson says its new Jasper Plum colourway is designed to "capture the contrasting tones of the gemstone, resulting in a distinctive triple-toned palette: a deep plum main body, rich violet details, and bright blush pink accents"
DYSON PRESS OFFICE
First up, Jasper Plum combines deep plum, rich violet, and blush pink accents. It launched January 22 via Dyson's UK website and demo stores. Red Velvet & Gold edition followed in February. It pairs crimson tones with elegant gold detailing.
Discussing the new colours, CMF Design Manager at Dyson Amelia Ayers said: "The visual and tactile qualities of the products we use daily influence our experience. Our goal is to transform everyday items into something delightful to use and own."
As well as the hardware, the teams at Dyson have launched a series of colour-matched accessories and carry cases in the new limited edition colourways
DYSON PRESS OFFICE
For those who aren't up to speed on the latest haircare lineup from Dyson, this is what you're missing:
- Dyson Airstrait | This clever straightener uses air to straighten hair from wet to dry, preventing heat and mechanical damage. It works with multiple hair types and starts from £449.99
- Dyson Supersonic Nural | This is the second-generation of Dyson's hair dryers and uses Nural sensor technology to measure the distance between the machine and scalp — protecting scalp health, avoiding discomfort, and enhancing shine. Magnetic attachments remember the last-used settings and prices start from £399.99
- Dyson Airwrap | The newest Airwrap i.d. automatically styles your hair with a simple push of a button. It comes with two new attachments: a Conical barrel for creating tighter, defined curls and a Wave+Curl diffuser to enhance waves and curls. Prices start from £479.99
The new colours are available at no extra cost... although don't expect to see these limited edition colourways on offer anytime soon (something you could find with the standard finishes)
DYSON PRESS OFFICE
The arrival of Jasper Plum and Red Velvet & Gold continue Dyson's strategy of introducing limited-run colours to create excitement around its established product line. While UK availability is confirmed, these new colourways will reach other markets later, with a Dyson spokesperson indicating they "will become available at a later date" in the US and Australia.
The new finishes come hot on the heels of a new vacuum cleaner from the prestigious British brand designed solely for cars and boats.
Shop new limited edition colours direct from Dyson before they sell-out
Dyson has launched two new colour finishes across its bestselling haircare lineup — Jasper Plum and Red Velvet & Gold. Both of these colourways are exclusive to Dyson Stores on the UK high street and online. These limited edition finishes won't be around for long, so you'll need to add either a Dyson Airwrap multi-styer, Supersonic Nural hair dryer, or Airstrait straighteners to your shopping basket quick or miss out!
Red Velvet, Japser Plum
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