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Amazon's site-wide Prime Big Deal Days sale ends at 11.59pm tonight, bringing the 48-hour event to a close. With thousands of discounts across almost every department on the online store, there's no shortage of price cuts to choose from — but it can be tough to separate the genuine deals from the filler.
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If you're looking to upgrade to a new flatscreen television, Prime Big Deal Days sale is a great opportunity to secure a discount on a new TV. Below, we've rounded up three expert recommendations from some of the most well-respected critics on the planet to help you find the best telly for your needs.
Prime Big Deal Days is only available to those with an active Amazon Prime membership or those who've taken up a 30-day free trial, so you might need to sign-up again to unlock access to these television savings.
We've ranked the Smart TVs in the Prime Big Deal Days sale on price, starting with the most affordable flatscreens, and building up to the priciest OLED TVs with flagship features like 120Hz refresh rates for the latest generation of consoles.
1. Fire TV 32-inch 2-Series HD — was £249.99, NOW £139.99
Amazon has slashed the price of this 2-Series Smart TVso aggressively that it's been forced to limit the number of TVs that can be purchased, noting on the listing: "Limited stock available. Limit one per customer."
Get a Fire TV 2-Series HD television for under £140
This Fire TV-powered Smart TV has plummeted in price so much for the Prime Big Deal Days sale that Amazon has imposed a strict one-per-person limit on this flatscreen. Usually £249.99, you can save £110 in the latest sale, although be aware that it's only 1080p quality — not 4K Ultra HD
But with such an affordable price tag... can it be any good? The excellent team at Techradar have taken the 2-Series Smart TV for a thorough spin, and these are the main takeaways from the in-depth review:
- Value for Money: The Amazon Fire TV 32-inch 2-series offers a budget-friendly option, providing decent performance for its price point, with a starting cost of $199 / £249.
- Audio Quality: According to the team at TechRadar, the sound quality exceeds expectations for a budget TV, enhancing the overall experience.
- Smart TV Functionality: The Fire TV platform provides solid smart TV capabilities, including access to popular apps and streaming services, a notable strength for a TV in this price range.
- Picture Performance: The biggest drawback is inconsistent picture quality, particularly when compared to competitors like the LG 32LQ6300. While it handles 720p and HD content reasonably well, it struggles with 4K HDR sources.
- Design & Responsiveness: The design feels cheap, and users may experience lag in menu navigation, limiting its appeal for more performance-demanding tasks, such as gaming.
If you want to read more details on the 2-Series Fire TV from Amazon, check out the in-depth full review.
2. Hisense 55-inch 4K Smart TV with Freely — was £579, NOW £329
Unlike the most affordable 2-Series HD television from Amazon, this 55-inch model from Hisense boasts a 4K Ultra HD resolution — that's four times as many pixels as standard High Definition (HD).
While some streamers include 4K Ultra HD resolution as standard, like Apple TV+, others, including Disney+ and Netflix reserve this crisp picture quality for the most expensive subscription tiers. If you're paying the extra cost, it's worth upgrading to a 4K Smart TV to show-off all of those additional details.
Save 43% on this 4K Smart TV from Hisense with Freely
Hisense was one of the first television manufacturers to support Freely — the new service that brings free-to-air channels to your device via Wi-Fi, with no need for a traditional aerial. And now, it's 2024 4K Ultra HD model with support for Dolby Vision has plummeted in price on Amazon
Specialist blog TV-Review has taken delivery of one of these models and put it through its paces, these are the main takeaways from the in-depth review:
- Value for Money: The Hisense 55A6BGTUK offers excellent value with premium features such as 4K UHD resolution, Dolby Vision HDR, and built-in Alexa, all at a competitive price around £500. However, the team at TV-Review.co.uk notes that its performance falls short in areas like contrast and viewing angles compared to higher-end models.
- Audio Quality: The TV's audio system delivers decent sound, enhanced by DTS Virtual:X for a simulated surround experience, but the built-in speakers lack bass, leaving audio enthusiasts wanting more depth.
- Smart TV Functionality: Powered by the VIDAA U5 platform, the Hisense 55A6BGTUK includes popular apps like Netflix and YouTube, along with Freeview Play and Alexa voice control for convenient use. However, occasional slowdowns in the interface were observed.
- Picture Performance: The 4K resolution and HDR support provide vibrant, sharp visuals with good motion handling, but the TV struggles with contrast, leading to grayed-out blacks in dark scenes, which reduces its performance in challenging lighting conditions.
- Design & Responsiveness: The team at TV-Review.co.uk praises the sleek, bezel-less design and sturdy stand. However, the remote feels cheap, and the interface can be sluggish, especially when switching between apps.
If you want to read more details on the Hisense 55A6BGTUK, read the in-depth review.
3. LG C4 65-Inch OLED 4K TV — was £2,699.99, NOW £1,756.55
It's rare to see such a generous discount to a 2024 television, but that's exactly what has happened with this 65-inch OLED model from LG. Launched at the beginning of the year, the LG C4 OLED sports four HDMI 2.1 ports that support 4K resolution at 120Hz, perfect for those with a Sony PS5 or Xbox Series X console.
Save £943 off the latest-generation LG OLED 4K TV
LG has a shelf heaving with awards, thanks to its bestselling OLED Smart TV series, and the LG C4 is the latest entry. Released earlier this year, it boasts a crisp OLED panel with improved brightness, support for 120Hz refresh rate with the latest generation of games consoles, and much more. And now it's almost £1,000 cheaper
With an RRP of £2,699.99, this is not a cheap option. If you're unsure whether it's the right choice for you, the superb editorial team at Wired ordered one of these flagship OLED models from LG to put test with a swathe of different use-cases. To summarise, the main points from the review are as follows:
- Value for Money: The LG C4 OLED delivers exceptional value for a high-end TV, with stunning visuals, Dolby Vision support, and 144-Hz refresh rates — and a starting price, depending on the screen size, under £2,000. However, the team at Wired notes that it’s still an expensive option, though more affordable than some alternatives.
- Audio Quality: The built-in down-firing speakers are underwhelming, with Wired recommending an external soundbar for the best experience. Syncing with LG soundbars can enhance the overall audio, creating a more immersive home theater setup.
- Smart TV Functionality: The TV features LG’s user-friendly Magic Remote and a smooth interface that supports all major apps, such as Netflix and Apple TV+. Wired praises its ease of use but notes voice assistants like Alexa are less useful than expected.
- Picture Performance: The C4 excels with perfect black levels, vivid color, and brightness levels exceeding 1,000 nits. Wired highlights its superior performance for both gaming and cinematic viewing, though off-axis viewing can result in a slight color shift.
- Design & Responsiveness: The sleek, thin design of the LG C4 is complemented by fast processing thanks to its a9 Gen 7 processor. While the writers at Wired love the quick response and AI upscaling, they note that the rear design is bulkier due to the tech housing.
Still unsure whether LG C4 OLED 4K Smart TV, released at the beginning of this year, is the right choice, then check out the complete review on the Wired.
