Amazon reveals date of next blockbuster Prime Day sale, and offers £15 in credit to spend on deals

It costs £8.99 per month, or £95 per year, and includes a truckload of perks, including next-day delivery at no extra cost across thousands of items on Amazon, access to exclusive shows and films on Prime Video, unlimited cloud back-up for your photos via Amazon Photos, free PC games, and much more.

We've dug into whether an Amazon Prime subscription is still worth it in our in-depth guide, but in the meantime you can sign-up for a 30-day free trial to access all of the perks of membership — including access to everything the Prime Day sale. Cancel anytime during the month-long trial and you'll pay nothing.

There are over 200 million paid Prime members worldwide who will be able to unlock access to the exclusive savings next month. All discounted items will be eligible for Prime delivery too.

"The countdown to the 10th Prime Day in the UK starts now, and we have a huge selection of deals to come," said John Boumphrey, UK Country Manager of Amazon. "We work really hard to deliver great products at the best prices for customers during Prime Day and throughout the year, from the biggest brands to the 100,000 small British businesses that sell on Amazon.

"With even faster deliveries and so many shopping, saving and entertainment benefits available, there has never been a better time to be a Prime member. Roll on Prime Day!"

To help some shoppers take advantage of the Prime Day sales, Amazon is giving away £15 in credit to spend on anything in the sales. Coupled with the Black Friday-like discounts we usually see during Prime Day, this could be an opportunity to enjoy huge savings.

Not everyone is eligible for the free £15 to spend on Amazon. First up, you'll need to be a Prime member who has never backed-up photos in the cloud via Amazon Photos. If you haven't taken advantage of this membership perk, you'll be able to claim £15 when you store some of your photographs in the cloud.

How to claim £15 to spend in Prime Day sale for free

• Download the app — Download the free Amazon Photos app on iPhoneor Android
• Sign in — Enter your existing Amazon account details and login
• Upload photos— Turn on Auto-Save to automatically back up your photos
• Claim a reward — Within four days, Amazon will send an email with £15 credit to spend

While you're waiting for the Prime Day sale to arrive, Amazon has a number of tips for impatient bargain-hunters. Here are some of its suggestions to make the most out of Prime Day —

• Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
• Set up deal notifications that are tailored to you: Keep your eyes on hot trending items with deal notifications. Prime members can set up personalised deal notifications to be alerted when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.