AI war erupts as Google launches most powerful system yet in battle against OpenAI

AI war erupts as Google launches most powerful system yet in battle against OpenAI

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GB News
Georgina Cutler

By Georgina Cutler


Published: 14/05/2024

- 21:10

Updated: 14/05/2024

- 22:02

Google say the improved model has the ability to process multiple large documents

Google has launched its most efficient artificial intelligence system as the war for the most powerful Generative Artificial Intelligence (AI) system flares up against Microsoft-funded OpenAI. Demis Hassabis, CEO of Google DeepMind announced the newest addition to the Gemini model series — Gemini 1.5 Flash during the opening keynote of the Google I/O developer conference, held in Mountain View, California on Tuesday.

The same presentation also saw confirmation that Google search will be overhauled for the first time since its launch in 1998. Powered by AI, Google will "let the AI do the searching for you," generating custom responses, meal plans, travel itineraries, and essays based on your question.


The AI battle is particularly important for Google because the new tools give consumers more advanced and creative ways to access online information.

\u200bDemis Hassabis

Demis Hassabis, CEO of Google DeepMind announced the newest addition to the Gemini model series on Tuesday

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It follows OpenAI's launch of a new AI model and desktop version of ChatGPT on Monday. The company said GPT-4o is "twice as fast" as the previous top-end model, GPT-4 Turbo, and a fraction of the cost.

Google says its latest Gemini model, known as Gemini 1.5 Pro, has the ability to process multiple large documents — 1,500-pages total — or summarise 100 emails. Google DeepMind CEO Demis Hassabis said: "We heard from developers that they wanted something faster and even more cost-effective."

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Sissie Hsiao, Vice President at Google and General Manager for Gemini Experiences added: "You can quickly get answers and insights about dense documents, like figuring out the details of the pet policy in your rental agreement or comparing key arguments of multiple long research papers.

She added that Gemini 1.5 Pro will also be able to handle an hour of video content.

In the latest OpenAI upgrade, 50 different languages are now available, alongside improved quality and speed of ChatGPT.

Chiefs said OpenAI’s application programming interface (API) will allow developers to start building applications using the new model immediately.

Google Gemini

The AI battle is particular important for Google because the new tools give consumers more advanced and creative ways to access online information

Getty

Google says Gemini 1.5 Pro has a 2 million token window, which indicates how much information the model is able to process at once.

Alphabet CEO Sundar Pichai said: "It offers the longest context window of any foundational model yet."

Gemini 1.5 Pro will be available for testing in Workspace Labs.

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