The Six Nations rebranded logo has been slammed as 'woke' with fans left confused and angry at the change.
The rugby tournament, which was first played back in 1883, changed to a 'six ball' logo in 2003 after the addition of Italy three years prior.
The logo had been a staple for rugby fans watching all over the world, but organisers have now unveiled a new rebranding ahead of next year's competition.
Instead of the old logo featuring colours of all the competing nations, the new one features a red rugby ball in the background with 'M6N' written over the top in orange.
The Six Nations logo has been changed
SIXNATIONS
Guinness, which has been the title sponsor of the Six Nations since 2018, remains at the top of the logo alongside its distinctive harp.
The logo change also acts in correlation with the new one being used for the women's competition.
The Women's Six Nations logo has a purple ball with 'W6N' over the top with the 'W' and the 'M' being mirror images of each other.
"Since it is so steeped in heritage, the old Championship will never be forgotten, but the newly reimagined brand is distinctive, modern and will connect more strongly to new and existing fans, enabling us to tell the incredible new stories in an enhanced way," the Six Nations said in a statement.
"The reimagined brand is distinctive, modern and allows us to be seen more vividly in places and in spaces.
"It will enhance broadcast viewing, wow audiences on digital and excite people in the stands, while our 'Since 1883' tagline pays tribute to all the history that has led us to where we are now."
However, the rebrand has caused anger among rugby fans who have likened it to the controversial new Jaguar logo.
One reply read: "Wtf have you lot gone woke now? The 6N get it right."
The men's and the women's logos mirror each other
SIXNATIONS
Another fumed: "This is the ugliest thing I've ever seen."
A third posted: "This is horrible! The previous logo was so classy and reflected the history of the competition. It’s like to co-opted the team who have redesigned Jaguar to do this."
One other moaned: "This is genuinely the worst rebrand I've ever seen."
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The previous logo had been used since 2003
PA
Another joked: "Eyyy Six Nations Jaguar wants their brand consultants back."
The 2025 Six Nations gets underway on January 31 with Ireland the current championship holders.
