Chelsea star Cole Palmer is making moves to trademark his distinctive 'Cold Palmer' celebration after a remarkable season at Stamford Bridge.
The 22-year-old England international has submitted an application to the Government's Intellectual Property Office to secure rights to the phrase.
Palmer has been in scintillating form for the Blues, netting 11 Premier League goals so far this campaign.
The trademark application includes footage of his now-famous celebration, which sees the forward mimicking shivering actions by rubbing his arms after scoring.
Chelsea star Cole Palmer is making moves to trademark his distinctive 'Cold Palmer' celebration after a remarkable season at Stamford Bridge
PA
The celebration first made its appearance last December during Chelsea's 3-2 victory over Luton Town.
The inspiration behind the distinctive gesture came from former Manchester City academy teammate Morgan Rogers.
Rogers, who now plays for Aston Villa, originally performed the shivering celebration while scoring for Middlesbrough.
Chelsea star Cole Palmer has used his iconic shivering celebration on numerous occasions since moving to the club back in the summer of 2023
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Palmer had told his friend he would adopt the celebration himself, a promise he has since delivered on with increasing regularity.
His iconic celebration has become a trademark feature of Palmer's goalscoring exploits, with the young forward continuing to perform it during his impressive run of form.
The trademark application reveals ambitious plans for a wide range of 'Cold Palmer' branded products.
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The portfolio includes alcoholic beverages, diet drinks and food items.
Palmer is also looking to extend the brand into clothing, toys and personal care products including aftershave, cosmetics and razor blades.
Perhaps most surprisingly, the trademark application even covers automobiles.
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The comprehensive scope of Palmer's trademark bid suggests he is planning a significant commercial expansion beyond his footballing success.
Palmer could join a prestigious list of footballers who have secured trademark rights for their personal brands.
Manchester United legend Eric Cantona pioneered this trend in 1997 by registering the chant "Ooh, ahh Cantona."
David Beckham has trademarked his surname along with "DB07" and "DB23."
Cole Palmer's goals are helping Chelsea compete with Liverpool for the Premier League title
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Cristiano Ronaldo's intellectual property portfolio includes his name and "CR7."
Palmer's commercial appeal is already evident through his recent Burberry campaign, where he featured in a £2,500 duffle coat advertisement.
The silent fishing-themed video proved highly successful, with the cashmere and wool coat selling out shortly after launch.
The Burberry campaign also featured Crystal Palace's Eberechi Eze, actor Barry Keoghan and Oscar winner Olivia Colman.
