Luke Littler signs new sponsor contract that will herald major change at World Championship
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Teenage darts sensation Luke Littler has partnered with Xbox ahead of this month's PDC World Darts Championship at Alexandra Palace.
The 17-year-old star, who has become one of the UK's most Googled athletes in 2024, will sport Xbox-branded clothing throughout the tournament.
The partnership brings together Littler's two greatest passions - darts and gaming - in a unique collaboration that will benefit fans across the UK.
The championship, which begins on December 15 and runs until January 3, will see 'The Nuke' Littler wearing a match shirt featuring both Xbox and Score More with Xbox logos.
Luke Littler has penned a new sponsorship deal
PA
Under the partnership, Littler's performance at Alexandra Palace will directly unlock rewards for UK fans.
Every time the young star hits a 180, achieves a nine-dart finish, or wins a match, fans will have the chance to win exclusive prizes.
The rewards include digital copies of EA Sports FC 25, Xbox Game Pass Ultimate subscriptions, and EA Sports FC 25 Points for in-game purchases.
A custom Xbox Series S console and Xbox Wireless Controller will also be up for grabs as part of the Score More with Xbox programme.
The initiative aims to make Xbox the most rewarding platform for UK sports fans.
Speaking about the partnership, Littler said: "I'm looking forward to partnering with Xbox and bringing two of my biggest passions together – darts and gaming."
"I hope I can provide fans with as many rewards as possible through my performances at the PDC World Darts Championship and help them score more with Xbox," he added.
Xbox UK gaming marketing lead Samuel Bateman welcomed the collaboration, noting: "As a huge Xbox fan, it only made sense for us to team up with Luke and celebrate his love for gaming in a way that felt authentic."
Luke Littler has big ambitions to win the World Championship
PA
The partnership was announced with a trailer showing Littler as a green comet crashing to Earth.
The custom Xbox Series S console being offered features a striking black and neon green graffiti-style design.
The console's ventilation grille has been cleverly decorated to resemble a dartboard, adding a unique touch to the limited edition hardware.
Luke Littler has signed a new sponsor deal with Xbox
PA
Littler will begin his championship campaign on December 21 in the second round.
He will face either Ryan Meikle or Fallon Sherrock in his opening match, as he returns to the venue where he made his breakthrough last year.
The young star enters the tournament as one of the pre-competition favourites, following his recent triumphs in the Premier League Darts and Grand Slam of Darts.
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