Chris Eubank Jr has taken pre-fight provocation to unprecedented levels ahead of Saturday's grudge match with Conor Benn.
The 35-year-old middleweight plans to wear a custom-made jacket featuring actual blood from former opponent Liam Smith at the final press conference.
The chilling garment incorporates panels made from the blood-stained canvas used during Eubank Jr's September 2023 rematch with Smith, reports the Daily Mail.
That fight saw the boxing star gain emphatic revenge with a 10th-round stoppage after suffering his first career stoppage loss to Smith earlier that year.
Chris Eubank Jr has taken pre-fight provocation to unprecedented levels ahead of Saturday's grudge match with Conor Benn
GETTY
The jacket's design is visually striking, featuring a Union Jack patch on the chest alongside the rematch date "02.09.2023" stitched as a badge of honour.
The name "EUBANK" dominates in block capitals, with "CHAMPION" running down one sleeve.
On the back, oversized "NG" initials for "Next Gen" are emblazoned across the shoulders, cut directly from the post-fight canvas.
These letters contain unmistakable dark bloodstains, with "CHRIS EUBANK JR" embroidered beneath.
Conor Benn and Chris Eubank Jr are set to fight at the Tottenham Hotspur Stadium this weekendPAAbove sits the potent message: "In Your Blood."
The phrase carries multiple meanings, referencing both the literal bloodstains and the genetic rivalry between the two fighters.
Eubank Jr's father, Chris Eubank Sr, famously battled Conor Benn's father, Nigel Benn, in one of British boxing's most intense rivalries.
The provocative jacket sends an unmistakable message to both Benn and Smith, who features on Saturday's undercard.
READ MORE: Ian Wright's incredible £1,700 gesture revealed after controversial accusation from Eni Aluko
It's Eubank's reminder of what happens when he's backed into a corner: he returns stronger and draws blood.
When first presented with the jacket, Eubank Jr remarked: "This is real blood? That's sick. I'm a big jacket guy and that is a sexy jacket."
The dramatic garment was created by Antonia Bronze, whose custom pieces have adorned Idris Elba and Leah Williamson.
"I actually met Eubank Sr on Brighton beach when I was a kid," Bronze recalls. "He had this aura I thought he was so cool."
LATEST SPORTS NEWS:
Myles Jordan, creative director at 1909, adds: "This jacket is the essence of what we're trying to do. Luxury streetwear rooted in boxing."
The jacket sets the tone for one of the most emotionally-charged fights in recent British boxing history.
Eubank Jr and Benn were originally scheduled to face off in 2022, but the bout was cancelled after Benn tested positive for a banned substance - though he always denied any wrongdoing.
Two years on, the feud has only intensified.
Chris Eubank Jr beat Liam Smith back in September 2023
GETTY
Benn is now cleared to fight but still faces scrutiny, particularly from Eubank, who has called for lifetime bans for drug cheats.
Adding to the tension is Smith's presence on the same card, creating a three-way narrative of rivalry and redemption.
Smith handed Eubank the first stoppage loss of his career in January 2023.
But Eubank responded eight months later with a dominant performance, stopping Smith in their rematch.
