Eddie Hearn has challenged Tyson Fury to fight Anthony Joshua after the Briton overcame Otto Wallin on Saturday night.
AJ was too strong for his opponent and needed just five rounds to reign supreme in Saudi Arabia.
Wallin had been expected to put up more of a fight, particularly given how he'd pushed Fury during their own battle back in 2019.
Yet Joshua produced his strongest performance of the year to make it a Christmas to remember.
Boxing news: Eddie Hearn has opened up after Anthony Joshua's stirring win
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Now, it'll be interesting to see what happens next.
Joshua had been expected to lock horns with Deontay Wilder but, with the Bronze Bomber going down to Joseph Parker, that fight seems to be in limbo.
And Hearn has now laid down the gauntlet to Fury, insisting he'd love to see the fight happen and that there's 'no way' the Gypsy King would come out on top.
“There is absolutely no way Tyson Fury beats Anthony Joshua, no way! No way!" said Hearn.
“But, let’s get behind Fury to beat Usyk and let’s get that fight made.
"That is the biggest fight of all time, in the history of the sport.”
Joshua is also up for the fight, insisting he'd fight Fury immediately if he could.
“It’s great for boxing if Fury Usyk is made. But my God, give me Tyson Fury now, please!” he said.
Fury's father, John, has previously expressed doubts over whether his son and Joshua will ever meet in the ring.
Yet it appears there's now a possibility of the showdown between the two Brits happening.
Fury is currently training ahead of his blockbuster bout with Oleksandr Usyk.
The two men had originally been due to face each other in Saudi on December 23.
However, the likes of Joshua and Wilder competed on the same card instead with Fury needing more time to recover from his victory over Francis Ngannou at the end of October.
Meanwhile, British boxing icon Lennox Lewis has reacted to Joshua's emphatic victory over Wallin.
And Lewis, like Hearn and AJ himself, would love to see a fight between the 34-year-old and Fury happen.
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“I couldn’t really judge with this fight if he’s back or not," Lewis told TNT Sports.
"He definitely looked good. He did what he was supposed to do, go out there and take out a guy you’ve taken out in fights before.
“The guy didn’t have any definition in his body. I don’t know if he worked hard or if he was in training camp or whatever, and I didn’t see him throwing any punches that actually connected, because AJ looked good after the fight, like a movie star, like he wasn’t even in a fight.
“I think it does good for his mental state, everybody saying he’s back, but there’s still a long road ahead, and some hard fighters.
“He’s still got to go up against Tyson Fury – if that fight’s going to be made.
Boxing news: Anthony Joshua impressed during his victory over Otto Wallin on Saturday night
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"I think that’s going to be a great fight for him. Zhang from China would be a great fight for him as well.
"There’s a couple of guys out there still wandering around.
“I think for this particular fight, he did well.”