Zara Tindall has been named as the official ambassador for luxury fashion brand Fairfax & Favor.
The royal equestrian has established herself as a style icon in racing circles.
Zara's new partnership with the British label marks a formal recognition of her fashion influence.
Having been an avid racegoer since childhood, Zara now serves on the Cheltenham Racecourse committee.
Zara Tindall has been named as the official ambassador for luxury fashion brand Fairfax & Favor.
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Her lifelong experience at racing events has made her a source of inspiration for race day fashion.
Her expertise in equestrian style has developed naturally through years of attendance at prestigious racing fixtures.
Zara has shared her top style advice for Cheltenham racegoers.
The royal told Hello: "My number one style tip for dressing at Cheltenham would be to create a balance between elegance and practicality."
Zara's new partnership with the British label marks a formal recognition of her fashion influence.
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She recommends classic, tailored outfits with appropriate layers and accessories.
For special events, Zara works with a stylist to find suitable pieces.
Fairfax & Favor is a modern rural lifestyle brand created in Norfolk in 2013.
It was founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker.
The pair established the brand with a focus on high-quality craftsmanship.
Their aim was to create long-lasting and stylish products for the country set.
Zara has been a loyal customer of the British label for many years.
She said: "Mum (Princess Anne) taught me the importance of having good-quality clothing that keeps you warm and comfortable outdoors".
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Zara has been a loyal customer of the British label for many years.
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The brand began by selling their signature Regina tall boot at country events.
This iconic design has become famous among equestrian enthusiasts.
Fairfax & Favor has since expanded into a successful business offering footwear, accessories and outerwear.
The label has gained popularity with the equestrian community in the UK and more recently in the US.
