Danish Royal Family make major announcement as royal warrants to be phased out

They said: “It is the Royal House’s opinion that a scheme that means that individual companies can claim special recognition from the Royal House for a number of years is no longer up to date."

The Danish Royal Family, led by King Frederik and Queen Mary, is therefore phasing out royal warrants in a bid to modernise their monarchy.

There are currently 104 companies with royal warrants—either "Royal Court Supplier" or "Supplier to the Royal Danish Court".

These warrants grant businesses the right to showcase that they provide supplies to members of the Royal Family.

Following King Frederik’s accession earlier this year, the Danish Royal Court announced that a decision would be made about royal warrants at a later date.

However, they added that current warrant holders would be able to complete their five years until January 14, 2025, a year after King Frederik’s accession.

Now, the Danish Royal Court is announcing that royal warrants will be phased out entirely.

Any companies holding warrants will be able to do so until December 31, 2029, before they will be required to stop.

The labelling system dates back to the 1800s and grants companies the right to use the image of the Danish crown on their letterhead, packaging and labels.

The first company to get such a title was in 1840.

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Originally, such designations were given to companies or tradesmen who continually supplied goods or services to the royals.

In recent years, however, several of the companies which supply goods or services to the royal household are not on the list of Royal Warrant holders.

King Frederik took over Denmark's throne last January after his mother, Queen Margrethe II, then Europe’s longest-serving monarch, became the first Danish monarch to voluntarily relinquish the throne in nearly 900 years.

Margrethe stunned the nation when she announced during her traditional New Year’s Eve speech that she would step down for health reasons.