Princess Beatrice has secured a style win after her favourite 2000s brand made a cryptic announcement.
Topshop sent millennials into a frenzy with its cryptic Instagram announcement declaring "We missed you too" and "We've been listening."
Although not confirmed, the iconic British high-street brand appears to be making a comeback.
The post, which featured the classic Topshop and Topman logos, sparked widespread excitement online.
Princess Beatrice secures style win as Topshop makes cryptic announcement
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While details remain limited, it appears as though Topshop is preparing to introduce itself to an entirely new generation of shoppers.
Topshop's appeal extended to royalty, with Princess Beatrice being a notable fan of the brand.
Just months ago, GB News reported that she wore an old Topshop mini dress to a charity event.
The Princess opted for a long-sleeved tea dress in a raspberry shade with a subtle polka dot pattern for the Lady Garden Foundation lunch.
Princess Beatrice wearing a Topshop dress just five months ago
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It's not unusual for Princess Beatrice to step out in high-street brands, making her style accessible to royal fashion followers.
Though her specific Topshop dress is now sold out, it exemplified the brand's broad appeal across different social spheres.
For many, Topshop represented the epicentre of British fashion retail.
Its Oxford Street flagship, which opened in 1994, became affectionately known as "Big Topshop".
Princess Beatrice wearing a Topshop dress two years ago
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Spanning three floors and 90,000 sq ft, it featured a DJ booth, nail bar, hairdresser, piercing studio and food stalls.
The store closed in 2021 during the pandemic, but for decades it served as a social hub where young people could meet, socialise and shop.
Topshop's fashion credentials were bolstered by its innovative designer collaborations.
In 2003, it became a headline sponsor of the British Fashion Council, supporting emerging talent.
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Princess Beatrice wearing a Topshop jacket to Ascot in 2009
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Kate Moss's 2007 collection caused a sensation, with thousands queuing outside the Oxford Street store. Moss herself appeared in the window display, creating a media frenzy. She went on to create 14 collections for Topshop, cementing its reputation as a fashion destination.
Topshop's influence extended far beyond British shores. In 2009, it opened a flagship store in Manhattan, with Kate Moss and Sir Philip Green greeting excited crowds.
Teen Vogue's fashion news director Jane Keltner described the phenomenon as "just Topshop mania over here". At its peak, the brand operated in 37 countries with over 500 stores worldwide.
Topshop's meteoric rise came to an abrupt end when it went into administration in late 2020. The Arcadia group closed all its stores, including the iconic Oxford Street flagship. In 2021, online retailer ASOS purchased the brand, selling remaining stock through its website.
