Princess Beatrice has 'an allure and appeal compared to Princess Eugenie'

Rochelle White, the Founder and Creative Director at Rochelle White Communications, spoke exclusively to GB News about which York sister would make the better working member of the Royal Family.

White said: “They both bring something to the table and the public.

“Eugenie is great as she does have an open social media account that allows the public to get to know her and her family and build that relationship with her in a way that is relatable. It's like a peak behind the curtain.

“She can provide access to the things that people want to know.

“Also, if she is out wearing an outfit that the press picks up, it gives access to both the brands and her followers.”

Princess Eugenie, 34, is in charge of running her Instagram account; it is not controlled by a communications team at Buckingham Palace.

If she were to become a working royal, Eugenie would not have free reign over her social media posts.

On the other hand, Princess Beatrice, 35, does not have a public Instagram page, but rather a private account with just 674 followers.

The account is followed by her husband Edoardo Mapelli Mozzi and mother Sarah Ferguson.

The PR expert claimed this makes Beatrice appear more “mysterious” than her younger sister.

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White continued: “However, with Beatrice, there is an air of mystery around her, her life and what she gets up to.

“It has that allure and appeal that royals should be seen and not so readily accessed, which again can work wonders for them, and the family.

“From a PR perspective, depending on what the focus is, both sisters have an appeal and benefit.

“Brands could benefit from Eugenie's open socials, yet high profile events or even charities could benefit from Beatrice's lack of. A good PR would understand this and work to maximise for all involved.”