Prince William steps out in South Africa wearing £99 sustainable shirt as he follows in Kate's footsteps
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Prince William has stepped out in South Africa wearing a sustainable shirt as he follows in Princess Kate's footsteps.
The Prince of Wales, 42, is in Cape Town for the fourth annual Earthshot Prize Awards, the initiative he founded in 2020.
During his first engagement in South Africa, William visited the Earthshot Prize Climate Leaders Youth Programme.
The father-of-three donned a shirt from the sustainable Spanish brand, Ecoalf.
Prince William steps out in South Africa wearing sustainable shirt as he follows in Kate's footsteps
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The shirt costs £99.90 and comes in the colour "Dusty Green".
Javier Goyeneche, the President and founder of Ecoalf, wrote on the brand's website: "Ecoalf was born in 2009, both the name and concept of the brand came after the birth of my two sons: Alfredo and Álvaro.
"I wanted to create a truly sustainable fashion brand and I believed the most sustainable thing to do was to stop using the planet’s natural resources in a careless way to ensure those of the next generation.
"Recycling could be a solution if we were able to make a new generation of recycled products with the same quality and design as the best non-recycled."
Prince William wore a sustainable shirt by the Spanish brand Ecoalf
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William's move to wear a sustainable shirt echoes a decision made by Princess Kate two years ago at the Earthshot Prize Awards in Boston.
Kate, 42, wore a green dress from the brand Solace London, which the princess rented for £74 from sustainable platform HURR.
The royal's eco-fashion credentials were in line with William's values for the Earthshot Prize Awards ceremony.
The royal paired the rental gown with a choker which was previously owned by her late mother-in-law Princess Diana.
Kate wearing Princess Diana's emerald choker and a rented dress at the Earthshot Prize Awards in 2022
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Prince William is in South Africa for the fourth annual Earthshot Prize Awards
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The necklace, which was gifted to Queen Mary in 1911 by the Ladies of India, was given to Diana by Queen Elizabeth II on a lifetime loan.
The Princess of Wales did not join her husband in Cape Town this year as she continues to focus on her recovery from cancer.
She also chose not to attend last year's ceremony in Singapore as Prince George, the couple's eldest child, sat exams around the same time.
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