Meghan Markle teases brand update just days after launch as 'extension' looms

The 43-year-old's initial product launch, which included fruit spreads, honey, flower sprinkles and teas, sold out within an hour of going on sale on April 2.

As Ever plans to unveil new items seasonally, moving beyond the kitchen into other areas of the home.

The brand's products were carefully selected by Meghan herself as part of her growing business venture.

"I hope that people see that reflected in whatever it is that I'm creating and putting out there," Meghan told Inc. "It's just an extension of me."

The Duchess recently opened up to People about the challenges of entrepreneurship.

"There are tons of twists and turns — even with the name," she said. "I was figuring it out in real time."

She described the experience as a learning curve: "I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that."

As Ever launched in partnership with Netflix's CPG division, creating a strategic alliance for the lifestyle brand.

Netflix CEO Ted Sarandos described the company's role, saying: "We're a passive partner in Meghan's company, and it's a big discovery model for us right now."

Many of the As Ever products were featured on "With Love, Meghan," which premiered on the streaming service on March 4.

The Duchess explained the partnership's appeal to Inc: "The reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match."

Meghan may have already offered a glimpse of her upcoming home goods line in a recent social media video.

A white planter bearing the As Ever logo appeared in a reel shared on April 1, alongside the brand's culinary products.

The distinctive logo features a palm tree flanked by two hummingbirds, which is reportedly a favourite of Prince Harry's.

An insider told People: "The distinct shape enclosing the birds and tree was intentionally designed to create a unique and personal emblem."

Meghan will further share her entrepreneurial journey on her new podcast "Confessions of a Female Founder," which debuts next week.

The podcast is expected to explore the challenges and triumphs of building a business from the Duchess's perspective.

This latest venture adds to Meghan's growing portfolio of media and lifestyle projects. The podcast launch comes at a time when her As Ever brand is gaining momentum, with its initial product line selling out rapidly and expansion plans already underway.