Meghan Markle has launched a new fashion website, using a URL that embraces her royal title as a surname.
The Duchess of Sussex revealed her ShopMy page on March 24, with the web address "shopmy.us/ms" - shorthand for "Meghan Sussex".
While her name appears as "Meghan, Duchess of Sussex" on the site itself, the URL choice reflects her growing identification with Sussex as a family name.
The page was created after the URL "shopmy.us/meghan" was already taken, though that address doesn't appear to be active.
Meghan Markle has launched a new fashion website, using a URL that embraces her royal title as a surname.
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The ShopMy page features what Meghan describes as "a handpicked and curated collection of the things I love I hope you enjoy them".
Her selections include many familiar pieces from her personal style repertoire, including her favourite sunglasses and the oversized button-down shirts that feature prominently in her Netflix show "With Love, Meghan".
The Duchess noted on the site that "some products may contain commissionable links", indicating she may earn from purchases made through her recommendations.
The curated fashion items reflect Meghan's well-documented personal style that has garnered attention since her entry into royal life.
The Duchess noted on the site that "some products may contain commissionable links", indicating she may earn from purchases made through her recommendations.
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Meghan recently shared in an exclusive People interview what the Sussex name means to her family.
"It's our shared name as a family, and I guess I hadn't recognised how meaningful that would be to me until we had children," she said.
"I love that that is something that Archie, Lili, H and I all have together. It means a lot to me."
She described the Sussex name as "part of our love story" and added, "I think as the kids get older, they're so excited about, 'Oh my gosh, Mama and Papa, how did you meet?'"
The royal couple received their titles from Queen Elizabeth on their wedding day in 2018.
The name also came up during Meghan's conversation with Mindy Kaling on her Netflix show. When Kaling referred to her as "Meghan Markle", the Duchess gently corrected her.
"It's so funny, too, that you keep saying Meghan Markle. You know I'm Sussex now," Meghan told her.
She elaborated on the significance, saying: "You have kids and you go, 'No, I share my name with my children.' I didn't know how meaningful that would be to me, but it just means so much to go, this is our family name, our little family name."
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The Duchess's embrace of the Sussex surname was further highlighted when she appeared on The Drew Barrymore Show earlier this month, where the host introduced her simply as "Meghan Sussex".
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Prince Archie, 5, and Princess Lilibet, 3, use "Sussex" as their surname.
The Duchess's embrace of the Sussex surname was further highlighted when she appeared on The Drew Barrymore Show earlier this month, where the host introduced her simply as "Meghan Sussex".
Meghan promoted her new fashion venture on Instagram Stories the same day as the launch.
"Many of you have asked, so here you go! A little shopping to start the week. More to come," she wrote to her followers.
The ShopMy page represents Meghan's latest entrepreneurial venture, building on her growing brand identity that increasingly centres around the Sussex name she shares with Prince Harry and their children.
