Meghan Markle snubs UK as Duchess launches jam and flower sprinkles on new website

WATCH NOW: Meghan Markle relaunches lifestyle brand

Instagram / @meghan
Dorothy Reddin

By Dorothy Reddin


Published: 04/03/2025

- 18:35

The mother-of-two officially launched her lifestyle brand 'As Ever' today

Meghan Markle snubbed the UK as the Duchess of Sussex launched jam and flower sprinkles on her new website.

The mother-of-two officially launched her lifestyle brand "As Ever" today, coinciding with the premiere of her Netflix series "With Love, Meghan".


However, the products will only be available for purchase exclusively across the 50 US states in spring 2025.

It is not clear when the products will be available to purchase in the UK.

Meghan Markle

Meghan Markle snubs UK as Duchess launches jam and flower sprinkles on new website

As Ever / Getty

GB News has contacted Meghan's representatives for comment.

The Duchess of Sussex, 43, unveiled her collection of gourmet and lifestyle products just hours after her show debuted on Netflix.

The brand's website describes As Ever as "more than a brand – it's a love language" created by the Duchess.

Developed in partnership with Netflix, the collection features eight products personally developed by Meghan over the past year.

\u200bAs Ever products

Meghan has finally unveiled her As Ever products

As Ever

The product line includes Meghan's signature raspberry spread in keepsake packaging, which has been featured prominently in promotional materials.

Three varieties of herbal teas will be available: lemon ginger, peppermint and hibiscus.

The collection also features limited-edition wildflower honey with honeycomb and flower sprinkles "for beautifying meals and sweet treats".

Completing the initial range are crepe mix and shortbread cookie mix with flower sprinkles, both recipes that Meghan demonstrates in her Netflix series.

As Ever website

Meghan could be seen wearing a white dress on her As Ever website

As Ever

Meghan MarkleMeghan Markle relaunched her lifestyle brand with a new nameInstagram / @meghan

No prices have been revealed yet for the products, which will be sold exclusively on AsEver.com.

Visitors to the website can currently sign up by email to receive more information about the launch.

The brand's website states that As Ever "welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease".

This ethos is reflected in Meghan's Netflix show, where she cooks, hosts, decorates and curates.

As Ever represents Meghan's return to lifestyle content after shutting down her blog The Tig in 2017 as her relationship with Prince Harry grew serious.