Meghan Markle has revealed a surprising shift after Netflix executives made their feelings clear.
The royal revealed she significantly altered her business strategy for her brand "As Ever" following meetings with Netflix executives.
"Frankly, I was building out a very different business plan at the outset," Meghan told Inc. in an interview.
The Duchess of Sussex's plans changed after Netflix chief content officer Bela Bajaria encouraged her to meet with Josh Simon, the streaming giant's vice president of consumer products.
Meghan Markle reveals surprising shift after Netflix executives made feelings clear
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This meeting proved pivotal for the direction of her brand.
The connection with Simon convinced Meghan to reconsider her funding approach, having previously contemplated venture capital, private equity, or self-funding options.
Instead, she opted to strengthen her relationship with Netflix, which has now become a strategic investor in her company.
Meghan expressed being "blown away" by Simon and his team's work at Netflix.
Meghan's Netflix show is titled 'With Love, Meghan'Netflix"The reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match," she explained.
The partnership includes support from Simon's global consumer products team, with whom As Ever's staff communicate daily.
"They have tremendous experience on licensing deals and turning brands and shows into really good products, like Bridgerton," Meghan noted.
Netflix appears equally enthusiastic about the collaboration.
Meghan has finally unveiled her As Ever productsAs Ever"Meghan's passion for elevating everyday moments in beautiful yet simple ways... inspired us to help bring her vision to life through a curated assortment of products," Simon told Inc.
"We're happy to partner with her," he added.
The partnership with Netflix will enable As Ever to expand its product range significantly.
Launched in partnership with Netflix's CPG division, the brand plans to release new products in seasonal drops.
The prices on the As Ever website have finally been revealedAs EverThese offerings will extend beyond food and drinks into hospitality and home sectors.
This expansion is supported by Netflix, which signed a lucrative deal with Meghan and Prince Harry in 2020.
As Ever now has the backing of Hollywood's largest streaming provider as both a strategic investor and passive partner.
This arrangement gives Meghan's brand access to Netflix's extensive experience in product development and licensing.
The streaming giant's consumer products team will provide crucial support as the brand grows its product portfolio.
