The Intelligencer, a sister publication of The Cut, has published a scathing critique of Meghan Markle's Netflix series and lifestyle brand.
The left-leaning site has mocked the Duchess of Sussex's "With Love, Meghan" series and her "As Ever" brand ahead of its official product launch.
Senior editor Margaret Hartmann ridiculed Meghan's "big idea" of "rinsing and reusing jam jars" and "selling factory-made food to plebs."
The critique follows a growing trend of formerly pro-Sussex publications turning against the Duchess.
Pro-Meghan Markle publication turns on Duchess of Sussex in latest move
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The article specifically mocked how Meghan "poured things from one container into a prettier container and passive-aggressively informed Mindy Kaling that her last name is now Sussex" in her Netflix series.
The Intelligencer also took aim at the "tips" section of Meghan's website, where she advises customers to repurpose "keepsake packaging" by rinsing glass jars.
These could then be used to store "love notes or special treasures", according to the Duchess's advice.
The publication noted that "plebs will receive factory-produced jam, not the handmade stuff that Meghan sent to several dozen celebrity friends."
Meghan Markle showed off her cooking and crafting skills in her Netflix show
NetflixMeghan's Netflix series, released on March 4, received a low rating of 3.1 overall. Reviews were largely scathing across the media political spectrum.
The Guardian described it as "toe-curlingly unlovable" and awarded just one star to what it called a "tone-deaf lifestyle show" that "vibrates with vacuous joylessness."
Both The Telegraph and The Independent branded the series "exhausting", with the latter giving only one star.
Vulture was particularly critical, describing how the show has pioneered "new frontiers in unreliability."
Meghan has finally unveiled her As Ever productsAs EverThe Cut famously published a cover interview with Meghan in August 2022 in which she made controversial comments about the Royal Family.
But in December, the publication appeared to follow other US outlets in turning against the couple.
Writing for The Cut, Danielle Cohen admitted she hadn't watched Prince Harry's "Polo" but said it formed part of the couple's "tortured attempts to launch a successful Stateside endeavour."
She predicted it was "bound for the same fate as Markle's beleaguered jam company."
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The cover photo of the As Ever websiteAs EverThe Intelligencer article also questioned what exactly Meghan was selling as part of her lifestyle brand.
It pointed to her website, where she posts updates for "As Ever", but has yet to include prices or product descriptions.
The publication said the most "remarkable" thing about Meghan's notorious raspberry spread was its packaging, which presented it as "fancy perfume."
This criticism comes as Meghan's lifestyle brand awaits its official product launch, with details still unclear to potential consumers.