The Duchess of Sussex has unveiled her latest business venture, "As Ever," through a debut Instagram post featuring an intimate breakfast scene with her beloved beagle.
Meghan Markle made the announcement this week, sharing the first image on the brand's official Instagram account.
The launch comes as the Duchess prepares for her upcoming Netflix series "With Love, Meghan," set to premiere on March 4.
The photograph captures a domestic moment at her Montecito home, with her rescue dog Mamma Mia keeping watch as the Duchess prepares breakfast.
Meghan Markle shares picture of rescue dog just weeks after heartbreak.
The Sussexes adopted Mamma Mia from the Beagle Freedom Project in California in 2022.
The Instagram post shows the Duchess drizzling honey onto croissants, with an artfully arranged spread of jams and fresh fruit on her garden table.
The scene offers a glimpse into the Sussexes' California lifestyle, where they reside with their children, Prince Archie and Princess Lilibet.
The family shares their home with not only Mamma Mia but also a Black Labrador named Pula.
Meghan Markle made the announcement this week, sharing the first image on the brand's official Instagram account.
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The breakfast setting provides an intimate look at the Duchess's new venture, with the carefully curated scene highlighting both the domestic and aspirational aspects of the "As Ever" brand.
The photo captures a casual yet elegant moment in Meghan's Montecito garden, with her four-legged companion standing faithfully by her side.
The announcement comes shortly after the Duchess shared news of the loss of her beloved rescue beagle, Guy, who passed away over Christmas.
In a touching social media tribute, Meghan called Guy "the best guy any girl could have asked for."
The Duchess revealed Guy's challenging journey, including a serious accident before her move to the UK.
"H and I would drive late at night, after hours, to see Guy as he recovered in Surrey for months on end," she shared.
Despite his passing, Guy's memory will live on in Meghan's upcoming Netflix series, "With Love, Meghan."
The Duchess expressed gratitude to those who cared for Guy, including veterinary teams in both the UK and Toronto.
Netflix has partnered with the Duchess not only for her upcoming show but also for her new business venture.
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Meghan revealed the evolution of her business name, explaining her initial choice of "American Riviera."
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Meghan revealed the evolution of her business name, explaining her initial choice of "American Riviera."
"Last year, I had thought 'You know what, American Riviera that sounds like such a great name, it's my neighbourhood, its a nickname for Santa Barbara', but it limited me to things that were just manufactured and grown in this area," she said.
The partnership with Netflix proved pivotal in the venture's development.
"Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge," the Duchess shared.
The series "With Love, Meghan" was originally scheduled for January but was delayed due to Los Angeles wildfires.
