King Charles starts selling new product before Meghan Markle despite duchess teasing range

Produced by royal bees on the monarch’s private estate, the “beautifully delicate” honey “makes a fantastic gift for food lovers with its distinctive lime flavour”.

The announcement came just hours before rumours swirled online about the latest addition to Meghan’s luxury brand - her own rosé wine.

The Duchess of Sussex has already teased pots of jam in two separate flavours, raspberry and strawberry, a product very similar to the King’s freshly launched honey jars.

The product list is also set to include pet food, dog shampoo, chicken feed and yoga bolsters.

In the advert for the King’s latest business venture, it says: “This beautifully delicate Highgrove Organic Royal Estate Honey is ideal for toast and breakfast treats.

“Produced from pollen collected by the myriad of bees who all live in the exclusively commissioned traditional British double-walled beehives on the estate; each hive has its own specific design and took almost a year to construct by hand.

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“The bees in the spring work the hedgerows of Highgrove Gardens and, in late June to early July, forage on the avenue of limes.

“The organic soft-set honey makes a fantastic gourmet gift for food lovers with its distinctive lime flavour.”

Prior to Highgrove’s launch, King Charles swapped beekeeping ticks with David Beckham, who is a keen beekeeper.

The former England football captain developed a passion for the hobby during the Covid lockdowns, and has posted videos of himself working on his hives for World Bee Day.

Last year, Beckham gave Charles a jar of honey that he had harvested whilst at home during British Fashion Council Foundation Impact Day 2023.

Whilst Markle’s products have yet to go on sale to the general public, she has sent friends and influencers baskets which include one of 50 possible jams which will be released under the new brand.

Whilst his venture into honey is new, the King has been selling jam from the Duchy of Cornwall estate since the 1990s and has continued to sell produce from the gardens of his own private home in Highgrove.

King Charles's Highgrove organic strawberry preserve was sold out on the estate's website following Meghan launching her jam into the spotlight earlier this year.