Meghan Markle outlines her 'dream' in new statement as she opens up on 'biggest risk in life'

Meghan Markle relaunches lifestyle brand
Instagram
Ed Griffiths

By Ed Griffiths


Published: 31/03/2025

- 15:39

The Californian-based royal rebranded her lifestyle business in February

Meghan Markle has outlined her "dream" in new statement released in the 'As Ever' Newsletter.

The Duchess of Sussex, 43, as opened up on "biggest risk in life", in the lengthy message to subscribers.


The Californian-based royal rebranded her lifestyle business, unveiling 'As Ever' as the successor to American Riviera Orchard in February.

Meghan launching the website featuring a photo of her with daughter Lilibet, three, holding hands in the California sunshine, and offered subscribers a newsletter.

Meghan Markle

Meghan Markle has outlined her "dream" in new statement released in the 'As Ever' Newsletter

Getty

In the latest newsletter, the duchess wrote: "Ever since I can remember, I've been dreaming up easy ways to elevate the everyday into the exceptional.

"I always knew that I wanted to turn these ideas into something real, and to make beautiful items that spark connection and celebrate quiet, meaningful moments.

"Maybe mimic the magic of Montecito in a way you can recreate at home.

"I'm so excited to introduce the As ever collection to you this week."

Lilibet

Meghan Markle launched the website featuring a photo of her with daughter Lilibet, three, holding hands in the California sunshine

As Ever website

The Duchess added: "Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden.

"Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce.

"Crepes remind me of my time backpacking through France as a student. Biting into these streetside thin pancakes - filled with chocolate, fruit, fresh lemon and powdered sugar, or made savory with ham and cheese - they truly are a canvas for flavor.

"I wanted to bring that memory and experience to you at home. (Also, they're so easy to make!)"

\u200bAs Ever productsMeghan has finally unveiled her As Ever productsAs Ever

She concluded the message: "Of course, you'll find the Raspberry Spread that started it all, presented in keepsake packaging that you can repurpose to tuck away love notes or special treasures, and to remember this pivotal moment with me. Think of it as our time capsule."

"And by the way, once you've enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.

"I hope when you see what I've worked so hard to create, you're encouraged to know that whatever life brings, you can do it too.
Your value, your creativity, your joy - that is you, as it's always been and always will be. You are you - As ever, and forever.

"Someone once told me the biggest risk you can take is deciding not to take one at all. Now, after careful planning and preparing (while also parenting'), it's time to bring As ever from my home to yours so you can make the everyday exceptional in an easy Yet meaningful way.