Meghan Markle has announced a new partnership with Netflix just two weeks before her lifestyle series is set to be released on the streaming platform.
The Duchess of Sussex has unveiled her new brand 'As Ever' as the successor to American Riviera Orchard.
The announcement video posted on Instagram and filmed in the Sussexes' Montecito garden, includes a brief appearance from Prince Harry, who can be heard saying "It's recording" as he hands Meghan the phone.
Meghan's Netflix series, which is titled 'With Love, Meghan' was originally scheduled to be released in January but is now set to drop on March 4.
Meghan Markle has announced a new partnership with Netflix just two weeks before her lifestyle series is set to be released on the streaming platform.
Getty/Instagram
The Duchess of Sussex will now partner with the streaming service to release some of her lifestyle products in Netflix stores.
Meghan said: "In two weeks my show is coming out, which I'm so excited for. And also my business, which I think there has been a lot of curiosity about," she shared in the announcement.
"Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge," the duchess revealed.
Patent applications reveal As Ever's extensive product range will include textiles such as tablecloths and napkins, alongside skincare and haircare products.
The Duchess of Sussex will now partner with the streaming service to release some of her lifestyle products in Netflix stores.
The brand will also offer home furnishings including throws, blankets and bedspreads, as well as household scents like candles and diffusers.
Gardening enthusiasts can expect tools including trowels, spades and pruning shears, while the kitchen collection will feature cutlery and knives.
Netflix will play a key role in As Ever's retail strategy, with plans to sell products in the streaming giant's new bricks and mortar stores across two US malls.
The partnership marks a significant expansion for Meghan's lifestyle brand, integrating both content and commerce through the streaming platform.
However, Prince Harry and Meghan Markle's existing contract with Netflix is still surrounded by uncertainty.
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Netflix has not announced whether they will be renewing or extending their deal with the Duke and Duchess of Sussex.
The Duke and Duchess of Sussex signed a lucrative five-year deal with Netflix in 2020 after they stepped down as working royals.
With Love, Meghan will be the couple's fourth project for the streaming giant with only the debut series titled 'Harry & Meghan' achieving successful viewing numbers.
Netflix has not announced whether they will be renewing or extending their deal with the Duke and Duchess of Sussex.
The success of With Love, Meghan was seen as an important factor in the upcoming decision over the contract.
However, the new partnership with Meghan may add another layer to talks regarding a fresh contract.
