Questions have been raised about the rapid sell-out of Meghan Markle's new lifestyle brand, with suggestions it may have been a deliberate marketing strategy.
The Duchess of Sussex's As Ever range sold out within 30 minutes of launching in the United States on Wednesday.
However, The Telegraph quoted a "well-placed source" claiming the items were "made available in small quantities and quickly marked as sold out to generate interest."
The source described this as "a common marketing ploy."
Meghan Markle accused of 'marketing ploy' after brand products sell out in minutes
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In a social media post announcing the launch, Meghan herself noted there would be "limited quantities for each seasonal drop."
The Duchess of Sussex's representatives declined to comment on the allegations when approached by GB News.
The People's Channel has also approached Netflix for a comment.
Netflix, which produced Meghan's recent cooking show "With Love, Meghan", is understood to be heavily involved in the business venture.
The prices on the As Ever website have finally been revealedAs EverThe streaming giant is her business partner and will begin selling her lifestyle range inside two of America's mega-malls later this year.
According to reports, Netflix has taken charge of the whole production of the As Ever range.
The partnership follows last month's release of the first series of her cooking show on the platform.
The As Ever range, described as "a glimpse" into Meghan's approach to "elevated, everyday living", comprises eight products inspired by her "long-lasting love of cooking, entertaining and hostessing with ease".
Meghan has finally unveiled her As Ever productsAs EverThe 43-year-old Duchess called the launch a "pivotal moment" in her most recent newsletter.
She shared a video of herself and her mother, Doria Ragland, making a "special" banana pudding to celebrate the launch.
The collection is described as "the staples Meghan turns to time and again in her own kitchen and daily life."
New collections will reportedly be released "seasonally", with future iterations "inspired by Meghan's personal essence."
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The cover photo of the As Ever websiteAs EverThe luxury lifestyle products come with premium price tags, including wildflower honey with honeycomb at £21.60 per jar.
Other items in the range include raspberry jam for £10.80, flower sprinkles at £11.60, and shortbread and crepe mixes both priced at £10.80. Various herbal tea mixes are available for £9.30 each.
Meghan has highlighted the sustainability aspect of her products, noting that the jam's packaging can be repurposed "to tuck away love notes or special treasures."
The launch coincided with the appointment of Melissa Kalimov as chief operating officer for the brand, described as having "over 15 years of experience in scaling brands."