Meghan Markle has hit two million followers on her personal Instagram account despite the Duchess of Sussex launching the profile just last month.
The 43-year-old former working royal surprised fans when she launched the account on January 1, after vowing to never return to any social media platform.
The duchess launched her account under the single-name handle @meghan with a beach video teasing a 2025 project.
This marked her first return to social media since stepping away from royal duties in 2020.
Meghan Markle has hit two million followers on her personal Instagram account despite the Duchess of Sussex launching the profile last month
GettyIn her first post on New Year's Day, Meghan shared a video of herself running towards the shoreline on a beach near her and Prince Harry’s Montecito home.
The clip shows Meghan drawing the digits "2025" in the sand, teasing her upcoming projects.
She has since used the profile to launch her new rebranded lifestyle project, 'as ever', and release the trailer for her latest Netflix show, 'With love, Meghan.'
As well as uploads surrounding her business ventures, the Duchess of Sussex has also posted personal messages, including a heartbreaking tribute to her late dog and a romantic message to Prince Harry on Valentine's Day.
Meghan Markle uploaded a black and white photo as her Instagram profile picture
InstagramRichard Fitzwilliams told GB News that if Meghan monetises her account, using it to promote her new launches, it could be "financially very beneficial".
He said: “The way things are going with Netflix that might be necessary.
"Her Instagram's has got its own appeal and she could make quite a lot of money by monetising posts.
“The way she covered Invictus. You would expect that. It has been an enormous success so when you've got a success you ought to use it and, to be perfectly honest fair, she did."
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Meghan Markle posted a sweet Valentine's Day message to her 'love' Prince HarryInstagram / @meghanSocial media expert Caitlin Jardine at Ellis Digital told GB News: “Instagram is a tool that she herself can use to take direct control of her own personal story, and of which she is doing in turning to a new chapter and redrawing the spotlight to her new life, post royal engagements.
"Her audience on Instagram is diverse but they are connected by their mutual interests in her as a modern, diverse public figure.
"With regular posting that offers exclusive insights into her projects, she can begin a more intimate and direct conversation with her fans and followers, in building anticipation but in an authentic way.
"This personal approach fosters a sense of connection with her followers, making them feel more involved in her own personal journey, and a counteraction to the typically negative press she receives, by allowing her to present her brand and projects in her own way under her own carefully curated light."
