Meghan shares personal message with 'dear friends' as she admits 'much has changed' in wake of Netflix flop

Meghan Markle relaunches lifestyle brand
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Ed Griffiths

By Ed Griffiths


Published: 05/03/2025

- 08:34

Meghan re-launched her lifestyle brand on February 18

Meghan Markle has sent her first newsletter to subscribers of her lifestyle brand As Ever, just hours after the debut of her Netflix series.

The Duchess of Sussex launched the newsletter on March 4, the same day her show "With Love, Meghan" premiered on the streaming platform and has been met with scathing reviews.


The timing coincided with the refresh of her As Ever website, which now showcases the products that will be available this spring.

Formerly known as American Riviera Orchard, the rebranded venture was officially unveiled with a new product line and personal message from Meghan.

Meghan Markle

Meghan Markle has sent her first newsletter to subscribers of her lifestyle brand As Ever

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In her newsletter, Meghan addressed subscribers as "Dear friend" beneath a header reading "Welcome to the Joy".

She wrote: "I am so happy to have you join me on this adventure. Some of you will remember receiving newsletters similar to this one back in 2014, when I founded The Tig."

"Though much has changed since then, so much has stayed the same. I still dance in my kitchen, experiment with recipes, get my hands dirty in the garden, laugh with friends over too many glasses of wine, and pivot from going out in a date night worthy dress to being cosy at home in sweats and a baseball cap.

"And on that note — it's not lost on me that I've worn a lot of hats in my life (pun intended) but as with the ethos of this brand name, I know that in so many ways, I, like all of us, remain 'as we've always been.'"

Meghan Markle

The Duchess of Sussex launched the newsletter on March 4

PA

She explained that As Ever means "as it's always been" or "the same as always".

Meghan added: "With As ever, I trust you'll feel this in every beat of what we've created.

"It is a line of products designed to make your everyday moments memories, to turn a basic breakfast into a beautiful snapshot of your life and to be kind to yourself and create a space for grace when it doesn't all go according to plan.

"For me, it all started with jars of preserves I was canning with fruit I picked from my garden. It began, quite literally, with something sweet – and through every twist and turn as a founder, it has become something even sweeter."

Meghan Markle

Meghan Markle's As Ever website now showcases the products that will be available this spring

Getty

The As Ever website reveals a range of products that will be available in spring 2025, including raspberry spread in "keepsake packaging" and limited-edition wildflower honey with honeycomb.

Meghan is also offering herbal teas in hibiscus, peppermint and lemon ginger flavours and other products which the mother-of-two repeatedly uses throughout her Netflix series.

The duchess wrote: "They say you have to break a lot of eggs to make an omelette — and that is true. Sometimes they fall, sometimes they crack, and sometimes you don't have enough eggs at all — but I will tell you this much: no matter how many eggs break in the process, you can still end up with a pretty great omelette," she wrote. "Sometimes even better than you expected. There is so much more coming, and I can't wait to share it with you."

"As ever is more than a brand – it's a love language," the website states, describing the collection as "crafted to elevate your every day and inspire moments of joy."