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The Duchess of Sussex was asked her opinion on the 'Meghan effect'
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Meghan Markle was asked about her opinion on the "Meghan effect" - where something worn by the Duchess of Sussex tends to immediately sell out.
The mother-of-two appeared on the Jamie Kern Lima Show podcast, where she was asked "how she feels" about her impact on the fashion industry.
For example, Meghan left a jewellery designer "shaking and screaming" after the Duchess wore her bracelet during the Invictus Games in Canada.
This appearance triggered an 11,000 per cent surge in sales for a small American jewellery brand.
Meghan Markle 'honoured' by fashion impact as Palace U-turns on Princess Kate
Getty / Instagram
The Valencia Key "Joy" bracelet, priced at $125 (£99), sold out within four hours after Meghan was spotted wearing it at a children's story-time event on February 9.
The brand's website traffic increased by 93 per cent in a single day, whilst nearly 1,000 new Instagram followers were gained within a week.
Meghan, 43, told the Jamie Kern Lima Show podcast: “It makes me feel really great when, specifically, it can help uplift brands that have a great ethos and female founders.
“There was a long time where I wasn’t out talking, so if you couldn’t hear me, how could I be heard through what I was wearing if that’s what people were focusing on?
"Or the choices I was making that you didn’t have to say a word, but it would move product for small companies or allow, even when we were living in the UK, a small company in Scotland [to be] able to hire 50 more employees, or small businesses who would take women out of positions of being trafficked and instead give them jobs.
"By wearing those jeans, I knew it was going to allow them to save more women, so all of those things end up becoming a touch point that’s really high value to me.
"Then being able to hear the stories of how it has helped them or their businesses, it could’ve been the day they were going to give up, [or it] could’ve been the day they’ve just gone ‘Why am i doing this, it’s not worth it’.
"If I can come in with a little sprinkle of fairy dust, just by wearing a bracelet or doing something that changes the course of their business, that’s a huge honour to be able to have that kind of impact for someone. Someone that most of the time I won’t even know."
Kern Lima asked a follow-up question to Meghan about the Duchess using her fashion to "use her voice", to which she replied: “Yes to still be heard, and in that allow other people’s voices to be heard. That’s always meant something to me.
"And then because I love a handwritten note, when I would end up getting handwritten notes from people from all over the world saying what it’s done for their business, because again, if I'm not reading press, even back then, someone would say, 'Yea that sold out', but you had no metrics for it.
"What was helpful is a letter would get to me; I’m very sentimental so I have most of them saved. It really changed their lives. That to me is worth its weight in gold."
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Meghan Markle pictured with her friend, Jamie Kern Lima
Instagram / Jamie Kern LimaMeghan's love for her impact on the fashion industry comes after Kensington Palace was forced to U-turn its style policy.
A source had originally told the Times that details about Princess Kate's clothing would no longer be released to the public, arguing that the focus should be solely on her work.
However, in a statement to GB News, the Palace stated: “To be clear, there has been no change in our approach to sharing information about Her Royal Highness's clothing.”