Meghan Markle 'setting herself up for another embarrassing failure' as duchess attempts to branch out

In March, the duchess announced she would be launching a new lifestyle brand called American Riviera Orchard (ARO), named after Montecito where she lives with Prince Harry.

Meghan subsequently sent 50 jars of homemade ARO strawberry jam to her friends, who publicised the product on social media.

One social media user slammed the jam jars as having “cheap,” peeling labels.

Despite the Duchess of Sussex handing out jars of jam to her celebrity pals, it's been alleged that her first official product will be bottles of rosé.

This is a wine she has been a fan of for years.

The mother-of-two is also predicted to complement the alcohol with a collection of drinkware.

The royal insider continued to tell In Touch Weekly: “She really needs to hit the ground running with whatever she launches next.

"Right now, the word is it’ll be a signature rosé wine, which has a lot of people shaking their heads and warning her against it.

“The level of competition and pressure in the wine game is ferocious.

"She’s going to be stepping on quite a lot of toes.

LATEST ROYAL NEWS:

• Royals snub Meghan's birthday as duchess celebrates with Archie and Lilibet
• Harry 'reaches out to family members' following the death of his uncle
• Princess Anne returns from Olympics as other royals head to France

"It also takes huge dedication and capital to make a successful go in the wine business, as well as a lot of time and patience — which is not really something she has the luxury of right now.”

A blunt critic told the publication: “Imagine going from having one of the largest and most influential platforms handed to you, where you could do an incredible amount of good, to selling cheap wine as a cash grab!”

However, according to The Mail, Meghan's decision to launch wine first makes "infinite commercial sense" because it will generate more revenue than cheaper items.

"As a product, wines are far more aspirationally marketable — not to mention financially lucrative — than humble jam," the publication noted.