Meghan Markle has launched a new online shop selling clothes through affiliate links, despite previously insisting she is "not an influencer".
The Duchess of Sussex, 43, unveiled the ShopMy link yesterday via her Instagram account @meghan.
She is reportedly set to "make millions" from the venture, which will pay her commission when followers purchase items she promotes.
The tool is commonly used by social media influencers who earn money by promoting clothing brands and providing shopping links.
Meghan Markle has launched a new online shop selling clothes through affiliate links, despite previously insisting she is 'not an influencer'
PAProducts promoted by Meghan include a sleeveless gown costing more than £1,000, £600 Saint Laurent sandals and £200 earrings.
Other handpicked pieces feature brands such as Heidi Merrick, Reformation and J.Crew.
The move comes just weeks after Meghan told People Magazine she's "not an influencer" but rather a "female founder" and "entrepreneur".
She recently announced her podcast "Confessions Of A Female Founder" and released a trailer on Tuesday.
Meghan Markle has opened a shop sharing pieces from her wardrobeInstagram / @meghanPR and branding expert Hayley Knight told the Mail that Meghan's latest venture makes it "difficult to deny" the Duchess is adopting "standard influencer behaviour".
Hayley explained: "The Duchess of Sussex has long positioned herself as an advocate, humanitarian, and media entrepreneur, distancing herself from traditional influencer culture.
"Yet, with this latest move, she is embracing a model that is predominantly about monetising and sales."
Knight warned that affiliate links could "cheapen" Meghan's overall brand, which previously emphasised "activism and philanthropy".
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Meghan Markle has launched an Instagram account, podcast, lifestyle brand, Netflix cookery show and now an online shop all within less than three months
GettyThis contrasts with the Princess of Wales, who has opted for "invisible fashion" after her cancer journey gave her a "new perspective".
Money and business coach Maddy Alexander-Grout told the Mail that Meghan "could potentially earn millions" from the affiliate links.
The duchess has launched an Instagram account, podcast, lifestyle brand, Netflix cookery show and now an online shop all within less than three months.
A disclaimer on Meghan's ShopMy website reads: "Please note, some products may contain commissionable links."
