Meghan Markle has revealed she has "forgiven" herself over the controversy surrounding her lifestyle brand name.
In an interview with People magazine, the Duchess of Sussex opened up about the challenges she faced during the launch of her business.
The 43-year-old entrepreneur admitted she experienced "twists and turns" with the naming process as she navigated trademark issues.
"I appreciate everyone who gave me the grace to make mistakes," she told the publication.
Meghan Markle addresses brand name controversy: 'I forgive myself'
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Meghan initially launched her brand as "American Riviera Orchard" in March 2024.
Just one month later, jars of jam bearing the brand's logo began appearing with celebrity friends including Chrissy Teigen and Mindy Kaling.
But the launch then hit a pause. As public anticipation grew about when products would become available, Meghan was dealing with trademark complications behind the scenes.
The brand has since been renamed "As ever".
Meghan Markle regularly posts on her new Instagram profile @meghanInstagram / @meghan"There are tons of twists and turns even with the name," Meghan explained in the interview. "I was figuring it out in real time."
The Duchess spoke candidly about the learning process involved in launching her new venture.
Unlike most entrepreneurs, she has faced the additional challenge of developing her business under intense public scrutiny.
Her comments reflect the reality of navigating business challenges whilst in the public eye.
Meghan Markle relaunched her lifestyle brand with a new nameInstagram / @meghanLATEST ROYAL NEWS:
Meghan's announcement came just two weeks before the release of her Netflix show "With Love, Meghan".Getty"I appreciate everyone who gave me the grace to make mistakes and figure it out and also to be forgiving with myself through that. It's a learning curve," she says.
Despite the intense public scrutiny at every step, Meghan described the experience as one defined by growth.
The Duchess acknowledged the importance of self-forgiveness whilst navigating the complexities of launching a new business.
Her candid remarks highlight the personal challenges behind her professional endeavours.
