Meghan Markle warned she faces ‘saturated market'
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The Duchess of Sussex unveiled her collection on March 24
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Meghan Markle has received a major boost as several of the items listed on her new ShopMy page sold out.
The Duchess of Sussex, 43, launched the online shop on Monday, March 24.
The mother-of-two modelled the clothing items in her recent Netflix series 'With Love, Meghan', including shirts, slim-fit jeans, cashmere sweaters and neutral nail polish.
The tool is commonly used by social media influencers who earn money by promoting clothing brands and providing shopping links.
Products also promoted by Meghan include a sleeveless gown costing more than £1,000, £600 Saint Laurent sandals and £200 earrings.
Other handpicked pieces feature brands such as Heidi Merrick, Reformation and J Crew.
When she launched her ShopMy page, the duchess said it was in response to "many" requests for links to her looks.
Lyndie Benson, founder and CEO of the luxury clothing brand Bleusalt, reported that a T-shirt from her label, worn by Meghan and featured on the website, sold out with over 300 purchased in one day.
Meanwhile, co-founder and CEO of New York fashion brand La Ligne, Molly Howard, told The Wall Street Journal that a pair of her jeans worn by Meghan on the show “sold out within days,” with 500 pairs bought in two weeks.
Searches for Crocs “increased by 70 per cent compared to the previous month” after Meghan wore a pair of the shoes during her Netflix project, a spokesman for Crocs also told the outlet.
A disclaimer on Meghan's ShopMy website said: "Please note, some products may contain commissionable links."
The duchess has launched an Instagram account, podcast, lifestyle brand, Netflix cookery show and now an online shop all within less than three months.
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The Duchess of Sussex unveiled her collection to her 2.6 million Instagram followers on Monday, March 24
GettyThe Duchess of Sussex unveiled her collection to her 2.6 million Instagram followers on Monday, March 24.
"Many of you have asked, so here you go! A little shopping to start the week," the Duchess wrote over a screen-recorded video of her new online store.
The collection comprises mostly elevated basics in neutral shades like beige, brown, white, black, and navy blue.
Shoppers can browse through linen shirts, crewneck sweaters, sunglasses, and handbags.