Meghan Markle's As Ever raspberry spread has come under scrutiny after some customers complained about its runny consistency.
The product retails for over £10 and sold out within 30 minutes of its launch last Wednesday.
Meghan's product is officially labelled a "spread" containing raspberries, organic pure cane sugar, organic lemon juice concentrate, and fruit pectin.
The duchess cannot refer to the product as jam, as, according to FDA regulations, jam must contain at least 45 per cent fruit and 55 per cent sugar.
Meghan Markle's As Ever raspberry spread has come under scrutiny after some customers complained about its runny consistency
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The Duchess herself acknowledged the consistency on the As Ever website, stating the spread "is crafted with a fluid texture so it can be drizzled, spread, poured and enjoyed for so much more than your morning toast".
Social media users were quick to criticise, with one commenting: "That's not a spread or a jam or a jelly. It's goopy and runny."
Another added: "Is the reason Meghan calls it spread because it's so runny?"
Despite the criticism, Meghan's products sold out within half an hour of going live last week.
Meghan Markle launched her brand, 'As Ever,' which will promote a domestic idyll through food and kitchen products
InstagramHowever, The Telegraph quoted a "well-placed source" suggesting the items had been made available in small quantities and quickly marked as sold out to generate interest, calling it "a common marketing ploy".
In her social media announcement, Meghan noted there would be "limited quantities for each seasonal drop".
The business venture comes just weeks after the duchess unveiled her new TV show, "With Love, Meghan" on Netflix.
The brand was initially launched as American Riviera Orchard before Megahn executed a U-turn, rebranding the product to As Ever.
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Meghan's fans were left disappointed last week after ordering her £21.60 ($28) honey from her new As Ever lifestyle brand, only to be told they won't be receiving the products.
Despite successfully placing orders for the coveted honey, some customers later received emails informing them that the product had already sold out due to overwhelming demand.
Among the products included in the limited-edition drop was wildflower honey with honeycomb priced at £21.60 ($28).
The collection also featured flower sprinkles at £11.60 ($15) and raspberry spread for £10.80 ($14).
The business venture comes just weeks after the duchess unveiled her new TV show, "With Love, Meghan" on Netflix
PAIn her Instagram caption, Meghan elaborated on the personal significance of her new venture.
"As ever' means 'as it's always been' or some even say 'in the same way as always'. If you've followed along since my days of creating The Tig, you'll know this couldn't be truer for me," she wrote.
The duchess described the brand as an extension of her passions.
She said: "This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish - food, gardening, entertaining, thoughtful living, and finding joy in the everyday."
