King Charles unveils rebrand as new crown logo rolled out

King Charles unveils rebrand as new crown logo rolled out

Watch: Michael Cole talks about the King's work ethic

GB News
Hannah Ross

By Hannah Ross


Published: 20/02/2024

- 09:42

Charles’s symbol, name and portrait are also set to appear on post boxes, passports, banknotes and stamps

King Charles has chosen a new crown logo for the Government website as the site undergoes a rebrand.

The new logo has replaced the late Queen Elizabeth II’s St Edward’s Crown for the rounded Tudor Crown.


The King’s grandfather, George VI, used the Tudor crown for his reign between 1936 and 1952.

In 2022, the King chose his royal cypher as he began his reign, but it is only being changed on the gov.uk website as it undergoes changes.

King Charles

King Charles's royal cypher has been updated on gov.uk

Getty

The symbol is also to be changed in other areas where the Queen’s favoured symbol was shown including post boxes, police uniforms and official buildings.

Deputy Prime Minister Oliver Dowden said: “Following the accession of His Majesty The King, we are updating the symbol of state to reflect the new design of the Tudor Crown.”

The difference between the two crowns is that the King’s new symbol is “slightly more domed” than the Queen’s crown which arched into either side of the central cross.

Dowden explained that the Government “takes pride” in the change to gov.uk and honour “the chosen crown of our King.”

UK government website logo

The image shows the old (top) and the new (bottom) logo

gov.uk

The King’s cypher, portrait and name will eventually appear in a variety of other places including coins, banknotes, stamps, passports and official pictures.

In December last year, millions of 50p coins with the King’s head were circulated around the country but many of these would have been held onto for novelty value.

The King’s image is expected to appear on Bank of England £5, £10, £20 and £50 notes from the middle of this year.

It could take years for British passports to change from the name of Her Majesty to His Majesty as passports are renewed every 10 years.

British 50p coin with a portrait of a crowned King Charles III

Millions of 50p coins with the King's head were circulated around the UK last year

Getty

King George VI and Queen Elizabeth

Charles's grandfather, King George VI, used the Tudor crown during his reign

Getty

The government website went on to warn users about fraudulent activity during the transition between the old and rebranded website.

They encouraged the public to report and fraudulent looking gov.uk websites via the dedicated reporting page.

Alex Burghart, Parliamentary Secretary for the Cabinet Office reassured the public that the new site remains safe to use and has only changed to reflect the new symbols of state.

He said: “While we are importantly updating the GOV.UK logo to reflect the new monarch’s choice of crown, this site remains the same trusted and official digital home of the UK government.”

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