Princess Kate and Prince William have signalled a major change to their social media strategy by posting a photo to mark Valentine's Day, according to a royal commentator.
The Prince and Princess of Wales marked Valentine's Day with an unprecedented social media post, sharing an intimate photograph of themselves on a picnic blanket.
The casual image was accompanied by a simple red heart emoji on Instagram, signalling a notable departure from their traditionally formal social media presence.
The romantic post garnered immediate praise from royal followers, with one commenting: "What a beautiful, natural image. Absolutely magical and thank you so much for sharing this with us."
Princess Kate and Prince William have signalled a major change to their social media strategy by posting a photo to mark Valentine's Day, according to a royal commentator
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Another supporter expressed their appreciation, writing: "Such a beautiful picture! One of my all time favourites of you two happy Valentine's Day! I absolutely love your love for each other."
Royal enthusiasts suggest the Valentine's Day gesture marks the latest example of the couple's increasingly relaxed approach to public displays of affection.
Royal commentators note that after what they describe as "the toughest year of their lives together," the Prince and Princess of Wales have emerged stronger, and increasingly comfortable with showing affection in both public appearances and social media posts.
According to a royal commentator, this transformation in their social media approach represents a carefully considered strategy rather than a casual shift.
Princess Kate and Prince William have shared a deeply meaningful photo to mark Valentine's Day
Kensington PalaceRoyal commentator Daniele Elser explains that the couple's previous "stiff posed pictures" have been replaced by something "far more subversive and quietly radical."
She told Marie Claire: "Don't be fooled.
"This isn't an accident or some clumsy, grasping ploy to appeal to a more youthful demographic."
The expert suggests this change reflects a deeper transformation in their approach to monarchy.
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Princess Kate posing for her 43rd birthdayMatt PorteousElser added: "William and Kate's social media transformation is emblematic of a far more significant intellectual shift in their journey towards the throne.
"Basically, this is them positioning themselves to rule - and rule in a way that will change the crown forever."
Last month, Prince William shared a deeply personal birthday tribute to Kate on her 43rd birthday, writing: "To the most incredible wife and mother. The strength you've shown over the last year has been remarkable. George, Charlotte, Louis and I are so proud of you."
The message, which garnered over one million likes, concluded with "We love you. W," highlighting the couple's new willingness to share intimate family moments.
