James Middleton celebrates big win in an adorable video of dancing dog

James Middleton showing off his new dog food in the supermarket

GB News
Ed Griffiths

By Ed Griffiths


Published: 11/11/2024

- 14:24

Princess Kate's brother won New Product of the Year at the Pet Industry Federation Awards

James Middleton celebrated a big win in an adorable video of his dancing dog.

The younger brother of Princess Kate won New Product of the Year at the Pet Industry Federation Awards.


James who founded James and Ella, named after himself and his late therapy dog, was recognised for his latest pet food products.

The 37-year-old posted an adorable video of him and his dog, Isla, celebrating the award.

James Middleton dancing with his dog

James Middleton celebrated a big win in an adorable video of his dancing dog.

Instagram

Isla was filmed standing on her rear paws dancing with James at the awards ceremony.

The caption read: "Officially award-winning dog food," the star enthused in his caption. "I am DELIGHTED to announce that @petindustryfederation awarded our Kibble + Raw 'New Product of the Year' at last night's annual Pet Industry Federation awards.”

James continued: “Isla was so proud to be there to accept it with me it goes without saying that Ella was of course there with me in spirit, as the inspiration behind James & Ella, always.”

He thanked the pet industry federation for the award.

James added: “I’m so proud to have this innovative hybrid diet recognised, and to continue to introduce new pet parents to the power of raw #AwardWinningDogFood anyone?"

Previously discussing the business, James said: "Ella came to every single one of my therapy sessions.

“I'd make excuses not to go, if Ella couldn't be there with me.

“Just being by my side, she was helping me tremendously and had an immense positive impact."

James Middleton with his dog, Isla

James Middleton posted an adorable video of him and his dog, Isla, celebrating the award.

Instagram

He added: "I owe a lot to Ella and I believe she is a large reason I was able to overcome the deep struggles I have had with my mental illnesses.

“She is truly my inspiration and the inspiration behind James & Ella."

The post, shared with over 350 thousand followers, was a collection of videos showing Isla exploring under the tables and on the dance floor during the awards ceremony.

James was videoed smiling on one knee whilst his beloved companion waggled her tail in excitement besides him.

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