Rochdale by-election shows Reform UK 'is not clicking', says Matt Goodwin

Reform UK is “not clicking” and need a shift in strategy for electoral success, according to top pollster Matt Goodwin.

The Rochdale by-election saw the party’s candidate, Simon Danczuk, secure a little more than six per cent of the vote, coming sixth behind the former Labour candidate Azhar Ali, who was booted out of Keir Starmer’s party after leaked recordings of him making disparaging remarks about Israel came to the fore.