Underwear company celebrating 'STRONG women' accused of being REGRESSIVE - ‘It’s INSULTING!’

Underwear company celebrating 'STRONG women' accused of being REGRESSIVE - ‘It’s INSULTING!’
Gabrielle Wilde

By Gabrielle Wilde


Published: 04/07/2024

- 20:48

Underwear brand Bluebella claims its ad campaign was designed to get girls into sport but instead it has sparked outrage

An underwear company celebrating “strong women” accused of being regressive.

Underwear brand Bluebella claims its ad campaign was designed to get girls into sport but instead, it has sparked outrage.

Sex Matters’ Fiona Mcanena has claimed that it does not encourage women in sport.

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