The Walt Disney company has announced discounts on children's tickets at Disneyland and Disney World after a woke row erupted.
Children's tickets can be purchased at the California-based Disneyland resort for as low as $50 between January 8 and March 10 of next year.
Similarly, at Walt Disney World in Orlando, Florida, children's tickets and dining plans will be half price for guests who purchase a four-day, four-night vacation package at one of its resorts.
The deal starts November 14 and can be used from March 3 through June 30, 2024.
It appears that Disney is not the only company facing challenges, as travel agents claim that Universal's domestic parks, along with venues such as Six Flags and Sea World, have reported lower attendance this year.
Disney says it has seen a slowdown in attendance and hotel room occupancy, which they claim is due to consumers facing higher costs due to inflation.
However, it comes after the firm became embroiled in a woke argument with Florida Governor Ron DeSantis.
The dispute flared when DeSantis disagreed with Walt Disney's corporate policies on inclusion, diversity, and supporting the LGBTQ+ community.
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Disney has been vocal about specific DeSantis actions, which has appeared to have made the company his proxy for every company supporting values that he does not agree with.
The company's former CEO Bob Chapek, also spoke out against DeSantis' so-called "Don't Say Gay" legislation.
Current CEO Bob Iger and the republicans are currently locked in a legal battle over the formation of Central Florida Oversight District board, which encompasses Disney’s parks in Florida.
The dispute began last year, when Disney denounced Florida’s controversial Parental Rights in Education Law in 2022.
The dispute flared when DeSantis disagreed with Walt Disney's corporate policies on inclusion, diversity, and supporting the LGBTQ+ community
PAThe legislation restricts classroom discussion of sexual orientation and identity.
In retaliation, republican lobby-makers stripped “woke Disney” of their self-governing authority they had over the area.
The move gave power to DeSantis, who gained control of the board which governs the company’s 25,000 acres of land and renamed the locality the Central Florida Tourism Oversight District, which was previously called the Reedy Creek Improvement District.
Disney countered this decision by filing a federal lawsuit against the board and DeSantis, that preserved its interests in the land until “21 years after the death of the last survivor of the descendants of King Charles III, king of England living as of the date of this declaration”.
