Threads: GB News becomes first British media company to join new social media platform
GB News/Reuters
GB News viewers and readers can keep up to date by following @gbnewsonline
GB News this morning became the first British media company to join the new social media platform, Threads.
The People's Channel was live on the new platform at exactly 12am when it was launched.
Set up by Meta Platforms in a bid to rival Twitter, millions of users have already signed up to the platform.
While Threads launched as a standalone app, users can log in using their Instagram credentials.
Mark Zuckerberg hopes that the platform will act as less combative, saying that being "friendly" will "ultimately be the key to its success".
GB News viewers and readers can keep up to date with the People's Channel on the platform by following the account @gbnewsonline.
Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities.
Posts can be up to 500 characters long and include links, photos and videos up to five minutes long.
It is available in more than 100 countries on both Apple's App Store and Google's Play Store.
Launching the new social media platform, Meta CEO Mark Zuckerberg said: "I think there should be a public conversations app with one billion plus people on it.
"Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will."