An ex-Loaded model has claimed that the magazine is "not seedy" after it was revealed that the Ladsmag will be making a comeback
First launched in 1994, the print publication ceased being issued in March 2015 but was then relaunched as a digital magazine in November of the same year.
To mark the 30th anniversary of Loaded, Editor Danni Levy has relaunched Loaded as a "digital lifestyle brand", without its usual risqué material.
Speaking to GB News, ex-Loaded model Danielle Mason said: "I am really excited that it's back. I feel the last few years women have really been taken advantage of.
Danielle Mason said she was excited for the return
GB News
"I've heard about magazines now, I won't name any but a lot of them are online, where the girls are actually paying the magazines to appear on the front cover. I've never heard anything like that in my life before. So it's nice to have that culture back again. The Loaded magazine is not a seedy magazine for me. It's a nice men's magazine."
She added: "I've heard Liz Hurley's taking centre stage for the first magazine. She's a classy A-list woman if you remember back in the day when we used to have the Hollyoaks girls on there. The EastEnders girls. These are BAFTA award-winning actresses.
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"So for me, it's not putting a seedy edge on it. I think these women are from great careers and it's bringing back that money side of things for the girls again."
"Everybody's got their own opinion, which is fine by me, but you've had women that have come from it with great backgrounds. You've got Melinda Messenger, you've got Pamela Anderson.
"All these women have gone on to have great, sophisticated careers. So to put them in a bracket like that, it's not really fair because these women still are intelligent women.
"They've still got good careers. It just all depends on the women doing
Loaded was a popular Ladsmag
PA
GB News host Dawn Neeson said: "If you had a daughter, you'd have no problem with her working for Loaded Magazine?"
She responded: "No, I wouldn't actually if she came to me when she was 18 and she said, Mum, can you help me with, I'd like to do a shoot for loaded magazine. I'd be behind it.
"I mean, I've got people that I'm related to that are in soaps, and they've done a front cover of it and it's not for me. It's not seedy at all."
Danielle claimed that the magazine is "not seedy"
GB News
Speaking to Danni Levy on GB News, Martin admitted he was "surprised" by the relaunch, but praised that there was "life in the old Loaded dog" yet. When asked by Martin why she chose to relaunch Loaded, Levy revealed: "We want to reignite that nostalgia. Not only that, but there is nothing out there for men that serves the middle ground.
"We're targeting that original Loaded audience who miss all of that kind of thing that is no longer around for men."
Hitting out at the demise of lads magazines and the culture surrounding them, Levy fumed: "Why are men not entitled to their platform, their safe space in society to appreciate beautiful women?"
Levy added that with the relaunch, men can still "read about sport, read about tech, travel, and the exciting stuff that kind of gets you going".