M&S sparks furious trans row after advertising girls’ first bras for ‘young things’

Women’s rights campaigners accused M&S of “dehumanising all young women” and even kowtowing to transgender ideology.

GB News host Bev Turner waded in on the row, warning it embarrassed young women.

Bev said: “Your shop is a crucial part of British identity. You are important and you need to thrive.

“But this sign dehumanises all young women at the very moment when they must not feel embarrassed or ashamed of their femininity.

“We need to celebrate them becoming adult females – not erase them.”

“It is not the job of our daughters to make confused boys in bras feel better about themselves. I’m truly shocked.”

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Sex Matters' director Helen Joyce also told The Telegraph: “It’s really incredible to see retailers bend over backwards to accommodate the feelings of a tiny number of men and boys who are unhappy about being male and want everyone else to pretend they are female.

“Why are their feelings prioritised over the feelings of the half of the human race that actually is female?

“M&S should wise up, stop fretting about the unreasonable demands of trans activists and unapologetically refocus on its main customer base: women and girls.”

A spokesman for M&S confirmed it was taking the poster down.

“We’re sorry we got it wrong this time,” the spokesman added.

M&S' bra row comes after a series of other issues surrounding the retailer’s stance on trans issues.

The high street giant has repeatedly defended its practice of allowing men who identify as women to use female changing rooms.

However, M&S said the measure was part of its policy to be an “inclusive retailer”.

Ahead of the move, campaigners wrote to chairman Archie Norman claiming the move put girls at risk of voyeurism.

Liberal Democrat peer Emma Nicholson warned that allowing anyone who says they are a woman to enter female changing areas puts women and girls at risk of being spied on and photographed by sexual predators.

M&S responded that its fitting rooms were secure and private spaces, with lockable cubicles.