GB News Radio soars - Listening hours up 17 per cent to beat ALL rivals
GB News Radio Breakfast hosts Eamonn Holmes and Isabel Webster
GB News
Average listening hours for GB News Radio are now nearly triple those at LBC News, 30 per cent higher than at Times Radio and 20 per cent more than at talkRADIO, according to official RAJAR data released today.
GB News Radio’s overall audience grew four per cent to reach an average 319,000 people a week whose total listening hours were up by 23 per cent in the first three months of this year compared to Q4 last year, a record for the station.
In total, GB News Radio recorded more than 2.6 million listening hours a week, meaning its audience tuned in for a huge average of 8.2 hours a week each.
This is 20 per cent longer than listeners at talkRADIO (average 6.8 hours a week); 30 per cent more than at Times Radio (6.3 hours), and 293 per cent more than at LBC News (2.8 hours).
Women aged 45-54 emerged as the most loyal audience to GB News: in this age group average weekly listening hours increased by 247 per cent from 5.8 hours a week to 20.1 hours, the highest of all groups tuning into the channel.
Women aged 25-34 also increased their average weekly listening hours from 1.7 hours to 6.7 hours, a growth of 294 per cent, and women in the 35-44 age group were also strong, increasing their listening from 2 hours a week to an average 5.8 hours a week, a 190 per cent rise.
Among men, the strongest growth was in those aged 55-64 who doubled their average weekly listening from 4.2 hours to 8.1 hours each.
In terms of overall audience growth, the strongest programmes were Breakfast with Eamonn and Isabel, which was up 45 per cent to an average 28,000 listeners a week, and Bev Turner Today (now To The Point with her and Andrew Pierce) which was up 49 per cent.
* Get GB News Radio - download the GB News app or listen on DAB+, TuneIn or Radio Player
You may like
