'Why am I being asked to declare my ethnicity?!' Colin Brazier makes brilliant point while ordering England cricket match tickets

Male cricket team members playing a game together and Colin Brazier

England Cricket gives buyers the option to select their ethnicity when buying tickets

Getty/ X/@ColinBrazierTV
GB News Reporter

By GB News Reporter


Published: 01/10/2024

- 14:56

Updated: 01/10/2024

- 15:47

The former GB News broadcaster questioned why he was being asked to 'define' himself by England Cricket

Colin Brazier, a former broadcaster for GB News, has blasted England Cricket chiefs for being asked to declare his identity when purchasing tickets to watch an England cricket game.

The journalist asked what "possible business" it is of the ticket vendors to know his ethnicity to watch an England game.


Brazier said: "Ordering tickets for an England cricket match, in England, Why am I being asked to declare my ethnicity?

"What possible business is it of the ticket sellers?

"Why do we persist with this mania for defining people - for no obvious reason - by skin colour?"

The question, which was optional on the website, asks to select the ethnicity the buyer identifies with.

Reacting to his post online, another X user said: "Britain is regressing in that we have glorious 'data protection' but all kinds of irrelevant places like theatres now ask for your personal data that didn't use to and don't need to."

Another added: "Perhaps it's because England cricket is the most representative sport of all ethnicities in the entire country and all picked on merit. That's how it is and should be. Not sure about why the ticket office would want to know tho'."

A final person penned: "In this case, probably to put you in the right focus group for targeted marketing. But at least it's optional."

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