Yorkshire Building Society overhauls savings accounts - full list of interest rates
GETTY
The building society is launching a new range of easy access savings to make banking "easier" for Yorkshire customers
Yorkshire Building Society has announced an overhaul of its savings account offerings with competitive interest rates available to customers.
From today, the financial institution has launched a new range of easy access accounts with more descriptive names to make the banking experience "easier for customers".
These new savings products replace these previous popular accounts from Yorkshire Building Society:
This decision to re-launch Yorkshire's easy access account range with descriptive names comes after customer research from the building society.
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Savers are looking for the best deals wit high interest rates
GETTYThese withdrawn savings products have now been replace by the following easy access accounts:
According to the building society, the accounts will benefit from a variable interest rate of up to 4.80 per cent on balances from £1.
Customers will be permitted to access their savings whenever they need without penalty, or to close the account if required.
Yorkshire claims it hopes to make the banking experience "easier and simpler" to navigate for savers with these name changes.
The building society has said it will support customers to find the right account which will meet their specific needs.
Account names deliberately replicate the key features of the account.
Based on customer testing, 64 per cent of savers polled shared they prefer "Easy Access Saver’" as an account name and just five per cent preferred the previous "Internet Saver Plus".
Here is a full breakdown of the savings interest rates attached to the new accounts:
LATEST DEVELOPMENTS:
The building society is offering competitive interest rates
YORKSHIRE BUILDING SOCIETYChris Irwin, the director of savings manager at Yorkshire Building Society, outlined why savers should take advantage of the financial institution's offering.
Irwin said: “Our founding purpose as a building society is to help people with their savings so we’re committed to exploring ways that can help our members reach their financial goals or establish healthy savings habits.
"Introducing the new account names, which spell out key features, will make it easier and clearer for savers to choose an account, that best suits them.
“We are pleased to be able to enhance these accounts which are designed to offer savers a competitive rate whilst keeping immediate access to their cash.”