Wilko RETURNS! The Range confirms Wilko products will appear in stores as website relaunches

Hundreds of new lines and favourite own-brand products will be added on a daily basis as the site builds, Wilko.com said.

While not all Wilko own brand favourites will be available to buy from day one, shoppers are being urged to keep checking the site as hundreds of lines will be "added daily".

All 400 Wilko stores have closed after administrators were unable to secure a rescue deal for the whole of the company.

Some properties have been purchased, with Poundland owner Pepco purchasing up to 71 stores and B&M buying up to 51 sites.

Last month, The Range agreed a deal with administrators to buy the Wilko brand, website and intellectual property.

Ben Exall, chief digital officer for wilko, said: “There’s no denying that it was the team members and local store network that helped make wilko so special. The loss of thousands of jobs as stores closed up and down the country has been devastating.

"Following the acquisition of the wilko brand and website by the Range, what we’re working towards here is an opportunity to save an important part of the wilko brand that people know, love and trust and, to represent that on wilko.com where both new and loyal hardworking families will be able to find great value products to meet their everyday household and garden needs.

“As a team delivering the digital transformation at wilko.com, we’re committed to continuing the three pillars of the brand’s previous acceleration strategy - delivering on convenience, improving mobile experience and building lasting customer relationships.”

Wilko.com is now part of home and leisure retailer The Range.

The company has confirmed shoppers will see Wilko-branded products appear in The Range stores nationwide towards the end of this month.

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Alex Simpkin, CEO of The Range, said: “For 93 years, wilko has been a fixture of many British households, synonymous for its breadth of products offering great quality value. It was important to us that the brand had a future.

“Using our online and digital expertise, our intention is to continue to offer the best of wilko brands and products alongside a breadth of household brands to its loyal customers who we hope will be happy to see this trusted brand live on.”

Poundland has reopened 20 former Wilko sites under the Poundland brand in recent weeks, with nine more set to reopen this weekend.

These stores have an extensive grocery, household and general merchandise range that is found in all Poundland shops, and will be transformed in 2024 to become fully functional Poundland stores.

Poundland’s retail director Darren Kay said: “We’re moving at pace because we know how important opening these stores are to local communities.

“While stores will get more extensive refits in next year, we’re proud that another nine former Wilko stores will begin their Poundland journeys this coming weekend.”