Tesco has announced a major overhaul to its 2,000 stores as part of the company's wider expansion plans, which will begin to come into effect from this month.
As of April, the supermarket giant will grow its partnership with toy retailer The Entertainer with the introduction of the brand's "key" toy lines in stores.
Across more than 2,000 Tesco Express locations, the toy retailer will be selling a wide range of products in a big change for the supermarket's shelves.
Among the toy lines that will be sold will be items from brands such as Hot Wheels, TY, and Addo, one of The Entertainer's three private label ranges
Tesco has confirmed a major change to thousands of stores
TESCOThe price of these products is expected to be between £1.50 to £7 and will be available to children of all ages.
This latest update from Tesco comes after the company completed the roll-out of The Entertainer’s toy shop concessions back in October 2024.
With this move. The Entertainer became a fixture in more than 860 Tesco supermarkets across the UK and the Republic of Ireland.
Furthermore, this expansion helped create 1,200 jobs across hundreds of the retailer's locations.
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Britain's high streets have been hit by a wave of store closures, including The Entertainer
PAIn 2024, this business decision made The Entertainer one of the biggest toy stores in the country with more "points of presence" across the UK than any other brand.
Furthermore, The Entertainer has also opened a new distribution centre to assist with this expansion, which it said "played a pivotal role in stocking the in-store concessions and meeting the soaring demand created by the roll-out".
As a result of this growth, the business now has three times as many stores as the average toy retailer in the UK and Ireland.
Andrew Murphy OBE, the group chief executive officer of The Entertainer, broke down what the Tesco deal means for the company.
He explained: "We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores – putting even more of Tesco’s shoppers within easy reach of our outstanding toy offer.
"One year in, our collaboration with Tesco has delivered everything we’d hoped for.
LATEST DEVELOPMENTS:
The Entertainer has became a fixture in Tesco supermarkets
PA"We look forward to building on these great foundations with such a supportive and accomplished partner and to further demonstrate the strength and versatility of our ‘Toy Box’ retail solution for multi-category retailers."
Pauline Chisholm, the head of Strategy and Partnerships at Tesco, said: "We are delighted to bring easy access to great toys for every budget to even more customers by extending our partnership with The Entertainer to include our Express stores.
"We are confident that our customers will appreciate the chance to pick up some of the latest and most popular toys close to home, as well as in our large stores."
